Home page of Yandex search portal. Yandex - what is Yandex and why is it called Yandex

Hello, dear readers of the blog site. Today I want to talk about the most successful Internet company on the RuNet.

If you think about it, more than half of the users come to my blog from this, and the lion’s share of mine comes from income from displaying YAN advertising units (through Profit Partner).

For webmasters, probably, first of all, Yandex is a search engine that occupies a leading position in the RuNet (it recently even absorbed ). Moreover, modern realities are such that it would be extremely unwise to not take into account the features of this search engine when optimizing a site, since it is it that aggregates the lion’s share of commercial queries. If you don’t receive targeted visitors from it, it’s not a fact that you will be able to get them from . they simply may not be there.

Yandex main page, themes and settings

But at the same time, Yandex has long outgrown the short pants of a pure search engine and has become for many users the place from which they begin their journey on the Internet - a multiportal. Millions of users now use its image search, Mail, and dozens of other services. The main competitor Google also has all this, but nevertheless, the majority of the audience in our network segment votes for the domestic manufacturer.

Let's start looking at the portal from its main page. Many specialists worked on its creation and layout, and on the initial page you will find almost everything you might need at first. Only later, having become a little more comfortable and having decided which services you will need in the first place, you will be able to completely rebuild it to suit your taste and needs.

We'll talk about registration, receiving a mailbox, and more below in the text. Now let us note for ourselves that much of what most users may need can already be found on the main page. I have highlighted in orange the services that I personally use from time to time.

Also on the main page, when you scroll through it, you will find a list of Internet materials that may be of interest to you. Yandex knows your preferences and tries to show only the most interesting things to you in this feed. Judge for yourself how well he succeeds:

However, all people are different and their interests also differ. Therefore, at the very top of the main page you can always see a drop-down list called "Personal settings"(gear icon in the upper right area of the screen). By clicking on it, you can choose one of four options:

Let's go to the first tab Set up Yandex. Here we will be given the opportunity to delete, configure, drag and drop existing widgets on the main page, and if desired, add new ones:

When saving the changes, deletions or rearrangements of blocks on the main page (the “Save” button), you need to understand that if you have not registered on Yandex.ru, then it will only be linked to the browser from which you made these settings (remembered in cookies) . In another browser, you will see the default home page.

As you can see, not only the main page settings are concentrated here, but also global and fundamental things. Let's look at them in more detail (it is clear that it would be better to save them specifically for your account):

Registration and receipt of Yandex Passport

You have two options to work with this portal. You can register with Yandex and receive a free mailbox with good spam cutting as a gift, or you can forget about registration and just work with the main page and other services that allow you to do this without authorization.

Probably, the first option (with registration) would be preferable, because in this way you can use the system’s potential to the maximum.

After clicking on it, you will be able to download a detailed manual with screenshots that will help you set up the start page specifically for the browser in which you have now opened this very instruction. Or, as in the case of Internet Explorer, you will be offered to simply click on a button for this thankless task.

Yandex is the search engine everyone needs

It is possible that Yandex is now used to a greater extent by users to satisfy their everyday needs and that is why it is primarily of interest to SEO companies involved in the promotion of commercial sites. But the share of those users who enter information queries in this search engine is still huge, although already comparable to Google’s share (judging by the statistics of my project).

It is clear that this is not accurate statistics, because in addition to the Ru domain zone, there are other domain zones, and not everyone has a LiveInternet counter installed. However, this sample can still be considered representative and it follows from it that Yandex is quite confidently leading in the Russian-language segment of the Internet.

He bit off more than half of the bagel, which is quite a lot, considering the multimillion-dollar audience of the RuNet. It is clear that Yandex’s share in global search is small (from one to two percent) and Google already categorically reigns there. And in RuNet, if we consider the audience of users entering information queries (who do not need to buy something), the shares of Yandex and Google will be almost the same. I judge this by analyzing the statistics of my blog site:

But this, of course, is not a representative sample at all, but rather my own IMHO. By the way, if you analyze the positions of my site for various popular search queries (for example, you can look at its visibility in), you will notice that these two giants often have completely different assessments of the same web pages.

Over the next few years (until 1996), active work was carried out to improve search algorithms and take into account the morphology of the language. During this time, several software products were released (Academic edition of the classics on CD ROM, Bible computer reference book), where all these developments were used, but, as you yourself understand, all this did not make it possible to realize the full potential of search algorithms and did not allow us to seriously earn money. There was practically no Internet in RuNet at that time.

By the way, it was during this period that the name for the developed search technology was invented, namely Yandex, which means “Language Index”. Although there are still many interpretations of the origin of the brand, this does not change the essence. The development team had a desire and conviction that selling the search technology itself would be much more profitable than selling products built on it.

In 1996, at the Netcom exhibition, the company, which at that time was a department of the Arcadia company, offered its first products for site search (Yandex.Site) and search by CD content (Ya.CD). Well, as well as a separate product that implements Ya.Lib search technology. In the same year, the company went online and, using the Ya.Dict product, made it possible to make queries in Russian to the AltaVista search engine, which was popular in the bourgeoisie at that time ( Google didn't exist yet).

But all this was not what would allow the company to really develop in all its glory. It lacked its own index of all RuNet sites. Well, the employees of the company (at that time a department of the Arcadia company) strained themselves and created a search robot, which quickly crawled all the five thousand sites available in the RuNet (at that time) and collected an index text file weighing only four gigabytes.

All. In 1997, at the Softool exhibition, it was announced new website yandex.ru(a project codenamed Yandex-Web), which was launched on September 23.

By the way, the first version of the design for it was drawn by Artemy Lebedev, now known to all of you:

At first, to work with the search engine, it was necessary to enter queries formulated in a special way (using logical operators), but after a few months they got rid of this and the search engine could be addressed as a simple interlocutor. In the same year, a forum was opened to communicate with visitors and solve their problems, which existed until 2008.

Yandex was already at that time successfully combating duplicate content in different or slightly different content, and identical documents were removed from the search results. In addition, they were used to allow links to the most relevant (meeting the user's request) documents to be placed at the top of the search results.

It turns out that the development of the Internet in RuNet coincided very well with the fact that the Yandex company had previously been working seriously and for quite a long time on the problems of searching in Russian using huge text arrays.

This probably played a decisive role in the further dizzying rise - after all, all he had to do was transfer his developments to the web and pay attention to the development of related services and thinking through ways to extract income from all this. The main thing was be at the right time and in the right place. Segalovich and Volazh succeeded, for which I congratulate them - well done.

But, as it were, the story does not end there, but, on the contrary, is just beginning. Next year, 1998, work is underway to improve the search engine, new functionality appears for users (search in what was found, find similar documents, etc.), and the design of the main page also undergoes a slight change (getting these screenshots turned out to be quite simple, because There is such a service as, which performs the function of a time machine):

In 1999, the Internet began to gain popularity by leaps and bounds in the Russian-speaking segment of the network, and in connection with this, the number of documents indexed by Yandex significantly increased, which it succeeded by launching a new robot that scans Runet sites. In the same year, a new project was launched, which lasted until 2012.

What’s interesting is that starting this year, Yandex seriously took up spam filtering, began to take into account the contents of Alt tags for images, and in addition to the text of the document itself, when ranking, it began to consider those leading to it from other sites on the network (the birth of full-fledged link ranking). Well, the design of its main page has changed significantly:

Development of a new search engine and related services

In 2000, a number of events occurred that predetermined the further success of Yandex.ru. If you look at the previous three screenshots of its homepage design, you'll notice the CompTek logo. This is quite logical, because the development team at that time was part of the programming department of this company. But in 2000, this department was separated back into a separate company, but which was no longer called “Arcadia”, but Yandex.

By the way, at this time they had not yet worked out a scheme for generating income and they were forced to attract an investor. The ru-Net Holdings corporation invested about five million dollars in the search engine, for which it received a third of the assets of the Yandex company. In general, it turned out to be a very profitable deal, because now the number one search engine in RuNet is already worth hundreds of millions of dollars.

In the same year, the famous one appeared, and was also introduced, with the help of which the ranking of sites in this directory was carried out (see the money we are already familiar with in the given screenshot).

Moreover, Tietz was assigned to all indexed resources (regardless of their location or not in the directory) and, unlike the thematic index, was assigned to the entire site, and not to its individual pages. It is measured in digital values from 0 to infinity and is a linear value, and Page rank has only eleven gradations from 0 to 10 and is a logarithmic value.

In addition, in 2000, Yandex was already being formed as a multiportal, because it was at this time that services such as Mail, News, Bookmarks, Postcards appeared, well, and a bare search bar at the address ya.ru(Google’s home page looks the same - complete asceticism). A number of services have also appeared that will later become the Market. Well, even before the heap, in 2000, it first saw the light of day, which users could install as an add-on for their browser (now it has been renamed Elements).

The main achievement of the company in 2001 can be considered that it became the most visited site in the RuNet, the index base grew to the size of one terabyte, and an image search service appeared.

Well, it was published around the same time. Traditionally, the design of the main page has also changed:

In 2002, on the basis of three separate services, a now familiar and convenient tool for searching and selecting the right product was formed - . There was also a significant event in the history of the company - it completely switched to self-sufficiency due to the opening of the service.

The design of the main page has become even closer to the modern version:

2003 was the first year of self-sufficiency, and this search system, in addition to ordinary Html pages, learned to index documents in RTF, PDF, and DOC formats, and a year later it was the turn of Flash sites. A serious spam tool called “Self-Defense” appeared in Y.Mail, and Direct began working on the pay-per-click principle this year.

In 2004, the company's profit already amounted to about ten million dollars, search services appeared on the map, as well as on blogs and forums. Around the same year, on the RuNet search market a powerful competitor has appeared in Google, in connection with which Yandex expanded its staff approximately tenfold to adequately respond.

All interested users were involved in the development of the design of the main page, and as a result, this version of the main page existed right up to 2007 without changes:

In 2005, Yandex decided to think about expansion and a representative office of this company appeared in Nezalezhnaya. And at the end of the same year, a very remarkable event took place for many webmasters - it opened. Don't know what it is?

Now all website owners have the opportunity to place contextual advertising on the pages of their sites and receive fifty percent of the price of each click. For this I want to express special respect, well, even more respect to my tsop (partner service center) Profit Partner, because they actually feed me. Also this year, the Ya.Dictionaries service appeared.

In 2006, Yandex.Maps became able to display traffic jams and a tool for identifying public opinion appeared, where reviews were actually searched for on blogs and forums.

In 2007, a now quite popular analytics tool appeared, which was initially focused primarily on the needs of advertisers in Direct.

Well, the Ukrainian search engine Yandex.ua opened, which now aggregates about a quarter of the search in Nezalezhnaya, and the first version also appeared. Plus we made a new design for the main page:

In 2008, the company opened an office in the states and at the same time support for international standards, MediaRSS, etc. was added to the engine algorithms. This allowed the company to successfully index burzhunet sites that had long supported these standards. Well, from that moment on the Yandex logo began to be written entirely in Russian:

And the design of the main page has undergone its latest reincarnation:

The main event of 2009 was the introduction of regional search (in the Snezhinsk algorithm), which gave Yandex a certain head start relative to Google, whose regional search was divided only by country, and not by city. In 2010, search engine users appeared and were given the opportunity to search only by burzhenet, both through Yandex.ru and through.com.

Around the same time, Ukrainian regional search appeared, and self-learning began to be used to calculate the relevance formula Matrixnet algorithm and Spectrum technology comes into effect.

Matrixnet uses assessments of assessors (determining the quality of individual sites on the network) as reference points, and Range allows you to take into account in the search results all possible meanings included by the user in the query (for example, for the query “Napoleon” it is quite difficult to decide what the user wants to know about - about a cake or about an outstanding figure in history).

Well, in 2011, the leader of Runet search placed its shares on the NASDAQ exchange. I don’t understand the intricacies of this matter, but Yandex gained a huge amount from this (more than a billion in greenbacks), which is slightly less than the amount that Google received in a similar placement in 2004.

That's it, but the story of Yandex does not end there and, most likely, will continue for many years to come.

Now they already have quite a few offices in different cities of the world and if you believe the photographs, the atmosphere in the company is quite democratic:

Features of promotion under Yandex (differences from Google.ru)

Now let's return to the problems of webmasters and optimizers - how to promote your website under Yandex? It's not as simple as it might seem at first glance. In fact, for myself, I do not divide promotion for different search engines into separate components (), but there are nuances and differences and many people focus on them:

As a rule, when promoting a competitive search query, you should have several pages on the site that would answer this query. One of them will be pumped by you with external links, and the rest will create the appearance that your resource is focused on answering this user request.

When promoting under Yandex (and under Google.ru, but to a lesser extent), you should take into account that now such a thing as keyword density () no longer works. Search has an excellent understanding of the peculiarities of the Russian language and is able to make an assessment of the topic of an article according to the vector that it contains.

Those. must be in the article, but in a very limited quantity, and all those words and phrases that, in the opinion of the search engine, should be present in such texts (vector) must also be present.

Recently, Yandex has been advocating that article texts should not be over-optimized and threatens to punish people for this. It seems to me that re-optimization alone will not be enough to impose a veto - it is necessary that the behavior of users indicates that this text is spam.
When ranking, it also takes into account the age of the site (not the domain) and its trustworthiness. Google also takes this into account, but to a slightly lesser extent.
External links influence website promotion in Yandex to a slightly lesser extent than when promoting in Google.
“Runet Mirror” loves a variety of both link sources and their anchors (texts).
As I already said, in the domestic search engine the share of commercial queries is significantly higher than in the bourgeois analogue and competition for them will be much higher
When ranking in search results, Google pays more attention to the page that is most relevant to the request (as if in isolation from the site), and Yandex also evaluates other pages of the same resource, as well as the entire resource as a whole.
Well, both search engines now actively take into account when determining the relevance of pages, because they allow you to attract a huge number of users to assess the quality of the site (for free).

Good luck to you! See you soon on the pages of the blog site

Why is Yandex called Yandex?

In the above photo he is on the far left. Standing next to him is his comrade-in-arms and second Yandex mainstay - Arkady Volozh. Well, on the right are Sergey Brin and Larry Page - . This photo was taken at the beginning of this century, when Google planned to buy our domestic search engine and its executives came to Russia for negotiations, but the deal never took place.

So, Ilya was faced with a difficult task - choose a name for the future search engine(not yet available at that time via the Internet) and at the same time not lose face in the dirt. The search keyword index was taken as a basis (read about how important the index is for them, and what it even is).

It was decided that the word-forming phrase would be “yet another indexer,” which translated means “another indexer.” In general, quite modestly and without any claims for future stunning success. The English language in Russia at that time was “” and, naturally, the search engine was originally named in the Latin alphabet: YANDEX(Yet Another iNDEXer).

However, the main feature of Yandex at that time (and even now) was that it searches for answers on the Internet. Besides him, at that time the only thing that did this was , which is now no longer a full-fledged search engine. In general, the founding fathers decided that they needed to add the Russian letter I at the beginning instead of the English Y and it turned out YANDEX. This could already be interpreted as a Language INDEX.

At that time, its home page looked like this (design by Tema Lebedev):

In 2008, the fashion for writing company names in Latin letters came to an end and YANDEX began to be called simply Yandex.

There are several other interpretations, why Yandex is called Yandex, and despite the fact that they are quite logical and concise, they appeared after the official name was approved. I have already mentioned one of them - Language iNDEX.

Well, the second one says that if you take the first letter “I” and “I” in the word index, then you will get the pronoun “I” - hence YANDEX. The version is beautiful, but somewhat different from what happened in reality.

What is Yandex and what does it represent today?

As I already mentioned, at the dawn of its formation, this online service was exclusively a search engine. He still is, and his share of the RuNet market is very significant and amounts to more than sixty percent.

But time passed and everything changed. With each new year of its existence, Yandex acquired more and more new services and opportunities. Some of them have reached our time unchanged, some have changed, merged or even closed, such as.

Now, if you are looking for a product, you probably turn to to find the store that is optimal in terms of price and reviews. If you are going somewhere, then go to the one that displays the road conditions (traffic jams).

For many, this online service has become the portal from which they start surfing the Internet every day. This is especially convenient because, like the desktop in Windows, it has the ability to add widgets, customize the appearance through the use of themes, and all other services of this mega-portal are available from it.

So what is Yandex? You can’t answer in one word. Let me list all the services collected under his wing, which I had the opportunity to write about in detail. It will probably be much simpler and more visual.

— unlike Google, the RuNet mirror initially decided to use its main (start) page for the convenience of users.
Well, by analogy with, a Passport was introduced, which is valid throughout the entire territory of all the possessions of this search engine.
- the place where all site owners add their resources to monitor their indexing and visibility in this search engine.
- probably the second most popular payment system in RuNet. Although, if we take into account, it turns out that it is the third.
— here you can order advertising of your products or services on search pages (advertising is displayed at the top or bottom of the search results).
is a very popular service among Russians, because it provides information about traffic jams, allows you to plot routes and create your own (folk) maps.
— this is the flip side of Direct. The fact is that Yandex has a well-functioning system for working with contextual advertising, so why should it limit itself only to its own search results (search results page)?
In general, if you have your own website with daily traffic greater than or equal to 300 unique visitors per day, then register with Profit Partner (the official service center for YAN partners) and earn money, receive prizes and affiliate rewards. Without any nonsense, this is .
- a system that differs from a similar Google tool (Analistics) in that it has an intuitive and elegant interface, and is also easy to learn.
— in the Runet market it successfully competes with, and also attracts some users from Jimail.
In terms of functionality, the new incarnation of Yandex Mail is not much inferior to the latter, and in some aspects it is even superior. For example, there is a free opportunity to obtain, which in Google now costs a small penny ().
- file storage, which is designed to become a real alternative to Dropbox (read about that) or.
- a new service offering users a fresh selection of materials on topics of interest to them. The selection is generated automatically based on the preferences of each individual user. Read more about the service at the link provided.
- the search engine of any SMS on which your site will work will always be worse than this tool. Therefore, do not install it, or its equivalent from Google.
- these are not services, but important tools with which the company evaluates the static weight of all indexed documents, and ordinary users can estimate at what price it is worth selling or buying links from certain sites (read about, eternal links or)
— deceased in God (or rather in Yukoz) free designer of popular sites. Previously, it was possible to create free websites or store and transfer files (the latter function was taken over by the Disk described just above)
is a fairly popular add-on for browsers, which, however, is much more necessary for the search engine itself than for users (setting a default search, home page, collecting user preferences, etc.).
Yes, all this is not implemented as aggressively as in , but there is something in common.
— previously there was a similar thing in Opera (express panel), but thanks to our hero, now these bookmarks can be used in any browser (installed).
- made on the same engine as Google Chrome, but has a number of individual features that competitors do not have.
— a set of buttons for adding announcements of articles on the site to popular social networks. The statistics of this block can be tracked in Metrica.
- this is not a service or a tool, but simply a statement that this search engine is not yet capable of real-time and updates search results discretely at certain unequal time intervals, which are usually called up.
- can search not only by words or phrases entered into the search bar, but also by searching, which you download from your computer or specify its location on the Internet.
- an online service similar to .
- well, of course, this is still far from Google translate, but it also gives a very good translation, albeit into a much smaller number of languages.
— will help you measure the speed of the Internet channel you are using.
— the service is very convenient and quite claims to be the best in RuNet.
- the most popular directory of sites in the entire RuNet, but, unfortunately, not everyone manages to get there even on a paid basis.
- the first assistant to those who have already mastered them, because it allows them to collect them and then write articles about them.
- a very specific thing that cannot be explained in a nutshell, but you can read the article given at the link.

I think that now, at least in general terms, it has become clear to you what Yandex is and how big and powerful it is. Thank you.

Good luck to you! See you soon on the pages of the blog site

You might be interested

Yandex widgets - how to customize and make the main page more informative and convenient for you Yandex Plus - how to get a package of paid services for mere pennies Yandex Account - registration and how to use the service
Search and browsing history in Yandex - how to open and view it, and, if necessary, clear or delete it Yandex Music - how to use the free online service to the maximum (listen and download the music you like) Yandex People - how to search for people on social networks How to make the main page of Yandex or Google the starting page, as well as set any page (for example, this one) as the home page Alice - what the free voice assistant from Yandex can do "Yandex Radio" - streaming radio station from a famous company

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The transfer by the Operator of the User’s personal data is legal during the reorganization of the Operator and the transfer of rights to the Operator’s legal successor, while all obligations to comply with the terms of this Agreement in relation to the personal information received by him are transferred to the legal successor. 4.13. This Statement applies only to the Operator’s Website. The Company does not control and is not responsible for third party sites (services) that the user can access via links available on the Operator’s Website, including in search results. On such Sites (services), other personal information may be collected or requested from the user, and other actions may be performed 5. Rights of the user as a subject of personal data, change and deletion of personal data by the user 5.1. The user has the right: 5.1.2. Require the Operator to clarify his personal data, block it or destroy it if the personal data is incomplete, outdated, inaccurate, illegally obtained or not necessary for the stated purpose of processing, and also take measures provided by law to protect his rights. 5.1.3. Receive information regarding the processing of his personal data, including information containing: 5.1.3.1. confirmation of the fact of processing of personal data by the Operator; 5.1.3.2. the purposes and methods of processing personal data used by the operator; 5.1.3.3. name and location of the Operator; 5.1.3.4. processed personal data related to the relevant subject of personal data, the source of their receipt, unless a different procedure for the presentation of such data is provided for by federal law; 5.1.3.5. terms of processing of personal data, including periods of their storage; 5.1.3.6. other information provided for by the current legislation of the Russian Federation. 5.2. Withdrawal of consent to the processing of personal data can be carried out by the User by sending the Operator an appropriate written (printed on a tangible medium and signed by the User) notice. 6. Responsibilities of the Operator. Access to personal data 6.1. The Operator undertakes to ensure the prevention of unauthorized and non-targeted access to personal data of Users of the Operator's Website. In this case, authorized and targeted access to the personal data of Site Users will be considered access to them by all interested parties, implemented within the framework of the objectives and subject of the Operator’s Site. At the same time, the Operator is not responsible for possible misuse of Users’ personal data that occurs as a result of: technical problems in the software and in hardware and networks beyond the control of the Operator; Applicable legislation 7.1. The Operator has the right to make changes to these Regulations without any special notice to Users. When changes are made to the current edition, the date of the last update is indicated. The new edition of the Regulations comes into force from the moment of its publication, unless otherwise provided by the new edition of the Regulations. 7.2. The law of the Russian Federation shall apply to this Regulation and the relationship between the User and the Operator arising in connection with the application of the Regulation.

Yandex is the best search engine, sharing the palm with Google in the IT services market in Russia. Fast and accurate search using specified parameters allows you to find the information you are interested in in a matter of seconds. Many supported plugins and additional services make this search engine simply indispensable for daily use. It is quite natural that such a popular service cannot but have a mobile version. Designed for all types of operating systems, the portable client installs in the blink of an eye and requires a minimum of system resources to operate.

Yandex.Search automatically translates foreign words into Russian, keeps you up to date with the latest events and incidents, informs you about the weather, displays the congestion of city streets, and reports on the current exchange rate. The mobile phone app allows you to add a widget directly to one of your desktops. The icon size will be 4x4. Using the widget, the user will be able to receive information about the weather and traffic jams directly from the desktop, and will also be able to search without launching the browser. In order to speed up the search process for repeated queries, Yandex provides answers directly in the query, relieving the user of the need to completely enter the required phrases.

Yandex is a modern way to search for information, news and other data that users need every day. Here you can also create a free mailbox, check the schedule and exchange rates. A unified source of any information, a real guide to the World Wide Web, is the domestic service Yandex.

Where to begin

You can get to the Yandex main page by entering in the address bar of your browser: https://yandex.ru/. After this, the user will be on the main page of the Yandex ru service.

Top center The latest news is located, to the right you can enter your email inbox and check your mail. Just below, to the left of the logo, there is a search bar, under which there is basic information about traffic jams, weather and a map of the city in which the user is located.

Set as start page

As soon as you launch your browser, the first page it opens is called the start page. When visiting Yandex, the site offers to make the service the start page. If you click " I accept", then each time you launch the browser, your work will begin from the main page.

Search in Yandex

Getting the necessary information from Yandex is as easy as shelling pears. Start typing your query, and the search engine will automatically suggest possible options.

Above the search bar are services that simplify this process. Need pictures? Click on the appropriate link. Video? No problem, Yandex is ready to search for the video you need. Other services are available in the “More” tab to simplify your search.

This is an advanced search.

Here can be clarified specific region, select a search for the site of interest, or filter sites by publication date. Please note: in the lower right corner, Yandex offers installation of the start page and the main search engine. Click "Ok" and the system will do the rest automatically.

Location

Yandex detects your location automatically in order to show relevant news and data, such as weather and traffic jams, for the region in which the user is located. Want to change region? No problem. Click on the default city.

After this, a page will open to you location selection. Click "Find Me" to allow the service to update your location automatically, or enter the name of the locality in the line below.

Yandex News

The latest events in the region and the world are located at the very top of the window, where you can switch between news. By clicking on the event of interest, the user will be redirected to the Yandex News service page.

Here you can read in detail with the latest events in the country and the world, sort news into categories, and get acquainted with events that interest the user.

additional services

Above the search bar are additional services, which make it easier to work with information:

Video: Find a video you're interested in, or check out the latest updates.
Images: Find the images and photos you need easily, or just look at trending images.
News: The service already described above allows you to always be up to date with events.
Cards: helps you easily navigate the area and find the desired locations directly on the map.
Market: look at the products on sale and order the one you need in one click.
Translator: Translation of texts with support for a large number of languages.
Music: create your own collection of audio recordings, or listen to your favorite songs online.

Anything that doesn’t fit above the search bar can be found in the “ More" Available options include job search projects, posters, and many other resources.

Additional links

Information about the service is located at the bottom of the title page and contains the following items:

Installing a theme

To make the design more colorful and interesting, the developers offer to install one of the many themes that change the appearance of the site. It couldn't be easier to do this. In the upper right corner there is a menu “ Settings", in which you need to select the item " Set a topic", after which a list of available topics will open. Installation is free and completed in seconds.

For example, the Star Wars theme. 15 seconds - and the most formidable Jedi in the galaxy is looking at you from the start page.

What else can you configure?

In the same menu " Settings"There are several other points:

Location: As mentioned earlier, here you can set the locality in which the user is located.
My places: Add places like home and work to the map.
Language: Choose which language the site will be displayed in.
Search settings: Several options to simplify and personalize your search.
Advertising: make it more interesting for yourself, or remove it altogether.
Notifications: what do you want Yandex to tell you about?
Passport: Additional security settings and entering personal information such as a phone number.

Yandex Passport

To obtain a passport in Yandex, you must enter your first and last name, login and password, and also indicate your mobile phone number. Registration takes no more than two minutes, after which many options become available to the user, including linking a bank card, changing the password and security settings, and many other functions.

How to ask support questions

To learn about the operation of services and services, visit the section " Feedback».

Here you can familiarize yourself with the basic instructions for working with the portal, find out the necessary information, and, if necessary, contact the support service for clarification.