How to create a feedback form for event participants in Google Forms: instructions, screenshots, tips. Feedback form in PHP with sending by e-mail Hopeless feedback send a copy

Hi all! My name is Andrey Tyan, I am the development director of B2BFamily. I decided to write you this short essay because I realized the following: by revealing the hidden benefits of using our service, I can really change your understanding of sales and the sales process itself for the better. Today we’ll talk about feedback in business correspondence. I am confident that the time you spend reading will not be wasted.

Andrey Tyan,B2B Family Development Director

Oh those emotionless gray emails!

Let me start with a question: how do you understand the client’s reaction to an offer over the phone or in a meeting? That's right, emotions! Nonverbal communication reveals everything. You pay attention to gestures, facial expressions, mannerisms. How can you find out the reaction in business correspondence? No way! Most often these are just template letters with Steven Seagal's emotions.

Many people perceive business correspondence as a dry exchange of information. Therefore, it is almost impossible to understand the true reaction of a potential client to an offer from a letter, unless he writes about it directly. But, as practice shows, the client responds in a formulaic manner and approximately the following: “Thank you, we have received your proposal. We will consider it within N time and give an answer,” if he responds at all. All you have to do is wait for the client’s verdict.

Build an effective dialogue with the client after correspondence - What?

If during a telephone conversation or meeting the client’s reaction is approximately clear: “interesting/there are doubts/probably not,” then it becomes easier to set the tone and strategy for the negotiations. Business correspondence in this regard is much more complicated. It is often impossible to build a chain of business letters based on data on the behavior and reaction of the client, because this data simply does not exist. But at the same time, we all know that sales should be natural - the client himself must understand that he needs it and is profitable, and not buy because he was pressured.

Now imagine a meeting, negotiations and a client with the emotions of Steven Seagal! Comfortable? Cool collaboration talks? But if the client listens to you, asks questions, objects - this is exactly the basis for starting to really sell, identifying needs, clarifying details, presenting your product based on the client’s needs - what is called real selling. But how to establish this harmonious chain of communication with the client? How to transfer all this from live communication to business correspondence?

Find out how the client actually responded to your offer!

This is how you will see the client’s emotions in correspondence if you know:

when, at what time, how many times was your letter opened and whether it was opened at all?
How did they view your commercial offer?
what caught your attention or, on the contrary, confused you in your presentation, what people pay attention to.

And if the client asked a question right while viewing the document, engage such a client immediately! Remember, it is important to contact the client while he is “hot”. We have already discussed this in our article “Why call immediately after viewing a commercial offer?”

There is a chance for live feedback in business correspondence!

A clear understanding of the client’s behavior, doubts, thoughts, for example: how carefully the client looked at your offer, whether he saw the real benefits of your product or just looked at the slide with the price, will be provided by viewing statistics.

An example like this: At the first contact we found out that the most important thing for the client is “price-quality”. He immediately said that he would compare with competitors, was interested in discounts, etc. Then, in the viewing statistics we see that the client spent 20% of the total viewing time on the price slide and missed the “Why choose us” section. This means that in the next letter or call we focus on the benefits, protect our price with valuables, or even give a discount.

Thus, it turns out that you go through all stages of the sale shoulder to shoulder with the client. You feel his moods, catch his intentions at every stage - even in business correspondence!

Know your client - lead him by the hand to the right solution!

My more than 10 years of sales experience, my full head and fear of not fulfilling the plan in “this month” allowed me to do the following output: The communication process in sales is the ability to convey all your benefits to the client so that in his picture of the world there is a clear understanding of the need to work with you.

Understanding how carefully the client looks at your commercial proposal, which slides he focuses his attention on, how much time he spends on viewing - this is exactly the kind of feedback that is missing in business correspondence and which can help in sales, as we talked about earlier. Knowing this, you are already consciously building the tactics of your dialogue with the client in such a way as to once again reveal the full value of your offer and make it easy for him to agree to work with you and your company.

That's all I wanted to tell you.

The time has passed when business correspondence was just an appendage of a real conversation with a client about cooperation. Now you can know when the client looked at your offer and how carefully he studied it! Then it's up to you. Sell more, sell better and make your customers happy!

It is quite difficult to systematically receive useful feedback on design work. This article offers techniques to help you get the most out of your questions so you can improve as a designer.

"Oh, that's great!"

"I like it. It looks cute. Nice colors, man... I need to get back to work."

We bet you've heard reviews like this before. Not very useful, right? What you'd really like is precise and effective feedback so you can improve your design work, not vague comments.

If you've ever asked a friend or colleague for design feedback, these are most likely the responses you received, perhaps coupled with a sheepish smile and awkwardness as they tried not to hurt your feelings.

No. As we can see, feedback is very important. And there is a proper way to ask for feedback so that you get good thoughts from everyone - every time you ask. We are going to explore them in this article.

Why is feedback so important?

When everything is done correctly, receiving feedback is the most valuable part of any design process. It doesn't matter how experienced the designer is. Without feedback from other people, you can't be sure that your work will be appreciated and understood by anyone other than you. There are approximately three billion people in the world with an Internet connection, each with a completely different set of experiences, biases and preferences. Trying to create something in isolation must be madness.

Other people also provide information that would never have occurred to you because of their unique set of experiences and skills. Take advantage of this diversity and use it to your advantage.

Specifically for website design, a second pair of eyes helps ensure that:

1) the design is visually pleasing to different tastes

2) the designer's intentions are clear

How to ask for feedback?

Often when we receive generalized feedback, we blame the person we asked. But the mistake lies in ourselves, not in them. However, this mistake is natural: connecting complex questions and answers is not a skill we are born with.

This is why we need social hacks. We need tricks to master the communication process.

The most important aspect of receiving meaningful and actionable feedback is creating an environment in which the person you are asking for feedback feels as comfortable as possible. Stress and anxiety destroy our ability to think clearly and critically, and the fear of offending others prevents us from saying what we really think.

To create an atmosphere of comfort, below we will tell you what needs to be done:

Let people know early and give them plenty of time to review your work. Never surprise someone with your request or confront them with a fact. If you do this, the feedback you receive will be rushed and superficial.
Tell the person exactly what you expect from him. If people know what kind of feedback you want, then they can respond accordingly. Free direction isn't always a great idea: people need limited focus to get things done right.
Limit their options. It is much easier to decide between two options than with an undefined range.
Be aware of how they give feedback and what they don't say. You can uncover thoughts that they may not know how to express.

Let's talk a little more about each of the points.

Tell us the type of feedback

Whenever someone asks to review, edit or critique something, I always have a lot of questions, What is the purpose for asking for feedback? Do you want me to praise? Or do you want me to give detailed, non-confrontational, but constructive criticism about even the most subtle details?

If someone asks me to revise my essay for school, I need to know whether they want me to simply look for spelling errors or to provide a critical assessment of the work. The same goes for design. Designs can be criticized on a dozen factors, and most people don't have the experience to distinguish one factor from the next.

If you don't instruct people on what exactly you expect from feedback, they'll be on the safe side and it won't be particularly helpful. The trick is to ask different people to critique different parts of your design, and then combine all their responses.

Give people time

Imagine you are at a meeting. You are surrounded by other designers, managers and other stakeholders. Like most people in a meeting, your mind is wandering elsewhere. But suddenly the manager points at you and asks you to tell about your latest project.

You turn to ice. Dazed and unprepared. You stumble over every word you hope makes sense. But ultimately, you become stressed and can't think clearly.

You're caught off guard, so you try to come up with something insightful to make the words seem useful and smart. But it takes time and true thoughts.

So, give people time to think and respond. To get a truly thoughtful answer, give them the work in advance and ask them to look at it before discussing it in the near but respectable future. Maybe later in the day, but not 5 minutes later. Consider asking them to take notes on their most pressing thoughts and consider specific questions you submit with your projects.

Limit your options

When you are at the eye doctor's office, they compare the effectiveness of different lenses. Remember that you only ever compare two lenses at a time? There's a good reason for this.

Imagine if you were given twenty lenses and asked to choose the best one, or rank them in order from best to worst. Yes, it's much more complicated. Your memory is not that good. And not your perception.

When there are only two options, it's much easier to tell which one is better.

The question "Do you think this color is better?" leads to "Hmm, well, I'm not quite sure... there are several million of them." Avoid this. Instead, try asking, “Does it look better in this red or this red?” or “Is centered or left aligned better?” Then continue repeating your questions until your friend has the patience to answer thoughtfully.

Oh yeah. Make sure you have patient friends. Good luck with this!

Ask them what they don't like

In one interview, Elon Musk, CEO of Tesla and SpaceX, talked about the greater importance of receiving negative feedback - asking people what they hate rather than what they love. To make the most of this process, you need to create an environment where the other person feels comfortable enough to openly criticize your design. This brings us to the following:

Accept feedback gracefully

The most important step in receiving valuable feedback is to hone your ability to receive constructive criticism. With a real smile. Instead of feeling insulted or embarrassed, be grateful that people discovered and brought these shortcomings to your attention. They spend their energy for your own benefit. If you are passive aggressive or just dead silent in response, you end up being counterproductive.

Also, consider this: It's much better for your ego and your career to openly criticize a friend before you later hear it from a client! Listen to your friends and incorporate their feedback when necessary.

At first it will be difficult not to react negatively to every little niggle. I promise you it will get easier with time and practice. You must separate yourself from your work: criticism of your work is not criticism of your abilities. She points out what can be improved, because the rest is already good.

Pay attention to how people talk and what they don't say.

Many people find it very difficult to express themselves. Plus, people don't want to appear ignorant, and they don't want to insult you. All this manifests itself in the fact that people do not speak. In other words, it is revealed in the way people express their thoughts.

You may have noticed that your friend has noticed something, but remain silent. Or he will start to say something and then retreat. These are all signs of missed opportunities for constructive feedback. This person has something potentially super helpful to say, but can't. Make him criticize you. To do this, start by critiquing your own work in a light-hearted manner so that he knows that you don't think that you and your work are always the epitome of perfection. Then politely reassure him that you especially want to hear negative feedback and ask again.

Move forward

Getting feedback is valuable for getting a variety of perspectives and opinions on your projects and catching flaws that your eyes are used to seeing. However, to maximize the benefit you receive from feedback, it is important to create an environment in which the person giving the criticism feels comfortable doing so.

When people meet offline, they pay attention to such attributes of success as shoes, watches and business cards.

By default, they can already say a lot about a person, his status, neatness, taste, attention to detail, etc.

And when the first communication takes place online, this attribute becomes an email.

And in a situation where business relationships are just beginning to be established, any detail can not only affect the opinion of you as a professional, but even make a potential client refuse further communication.

The good thing is that at this stage of communication you are able to directly influence the final result: whether there will be a deal or not.

If you are used to looking and working branded, brand new, then this information may be useful for you.

Skeleton of a classic business email

Element #1. Company postal address

If we have already started talking about e-mail correspondence, then let's start from the very beginning - with the e-mail address.

Firstly, if you do not have a corporate address, register your mailbox with serious services.

Secondly, take care of the company address. Forget about all the "baby" [email protected]" or " superman [email protected]».

Don't be surprised that we touched on such an obvious topic. We periodically have to open e-mails whose addresses look, to put it mildly, unprofessional.

Element No. 2. Corporate style template

The appearance of a letter is the very first impression that is said to be “indelible.” This is where love or hate begins at first sight.

Designing a corporate template is not difficult, even if you are not familiar with programming. Here are just a few tips to help make your email stand out from the crowd of others:

choose a font to your taste, taking into account the size and color of the text (in electronic documents it is advisable to use sans-serif fonts, for example - Verdana, Tahoma, Arial, Calibri);

format the text (for example, left-aligned);

add a picture with your logo to the beginning of the letter (the interfaces of popular email services allow you to insert an illustration into the text);

set up an automatic signature (we’ll look at what information should be included here below).

Element No. 3. Greetings

Perhaps this point will seem banal and unworthy of attention to some. But we have seen more than a dozen letters whose authors did not consider it necessary to greet the recipients of their electronic opuses.

(This is especially true for newbie webwriters)

Friends, greeting a person is not even the first rule of ethics, but something without which it is impossible to imagine a normal and respectful dialogue.

By the way, you should greet a person not only in the first letter, but also during further correspondence. In this case, you can not limit yourself to the banal "Hello", but to show a deeper interest in the personality of the interlocutor.

For example: “Greetings, Ivan Ivanovich! How was your weekend?".

Element No. 4. Contents (purpose of appeal)

This part describes the essence of the appeal. It is advisable to break the text into short paragraphs and use bulleted lists.

Moreover, the technical capabilities of email services allow you to turn any text into a “chocolate bar”.

Element No. 5. Attachment warning

A small thing, but important. Agree that the recipient of the letter is not required to look for the paperclip symbol that indicates an attached file.

Situations often occur when a person simply does not notice an important presentation or price list. It would be a shame if the deal fell through because of such nonsense.

Therefore, show attention to your interlocutor and write a short phrase “I am attaching a file to this letter,” because it is not at all difficult.

Element No. 6. Request for feedback

This is also an important block in business correspondence. It can be compared to a call to action in a sales text. Tell the recipient directly what you expect them to do after reading the letter.

“Call 321-456 and I will be happy to answer all your questions.”

"We are waiting for your comments".

“Please confirm receipt of your e-mail.”

The last phrase is extremely important when fundamental issues are discussed in correspondence: a budget, calendar plan or cooperation strategy is being agreed upon. It's always worth remembering that sometimes emails end up in spam or are deleted in a hurry.

With this phrase you will insure yourself against such troubles.

Element No. 7. Parting

And again we have to talk about banalities. This is because many business people underestimate the importance of basic, respectful communication.

Writing an email without saying goodbye is like standing up from the table in the middle of a negotiation and silently walking away.

Element No. 8. Personal signature indicating contacts

Here we will talk about the same automatic signature that can be configured in any mail service. Let's think about what information should be included in this part of the letter:

first name, last name, position (if this information is already in the header, then you can skip it in the signature);

Company name;

slogan or USP;

work phone;

link;

link to pages on social networks.

This information will make you more accessible to the customer. And if he joins you on social networks, this will be a great opportunity to continue your business relationship.

Michael Hyatt in his legendary book "Platform" devotes Special attention email signatures. And in addition to the above points, he suggests adding the following phrase: “This email address is confidential, as are blog and social media addresses, unless we specifically agree otherwise.”.

Friends, we hope that these tips will be useful to you. Start building your brand with a small but such an important element - an email.

By the way, have you ever had to deal with untidy emails? How did this fact affect further communication with the sender?

Business communication is its own world with its own laws. A lot depends on how we comply with these laws: the impression we make on colleagues and partners, work productivity, and even career advancement.

A special place in business communication is occupied by business correspondence, which is the daily responsibility of most office workers and not only. The ability to conduct business correspondence correctly can be a good help for concluding profitable deals and building your business image.

Let's look at some features of a business letter. So, business correspondence is:

use of template phrases and cliches
emotional neutrality,
semantic accuracy and conciseness of presentation,
well-constructed argumentation.

Business correspondence in English is the same set of rules and clichés, some of which we recommend using for everyone who works with foreign partners or in international companies. We bring to your attention several useful phrases that will decorate your business correspondence. These phrases will emphasize your professionalism and help shape the image of a business person. Let's begin!

1.Please find attached

Let's start with the classics. Often you have to attach various documents or other files to a letter. In order to notify the recipient about the presence of an attachment, this phrase is perfect. After all, the word “Attachment” in translation means “attachment”. The phrase should be used at the end of the letter.

Here are a couple of examples of use:

Please find attached my portfolio.
Please find attached copy of the agreement/contract.

2.I have forwarded

This phrase can be used if you need to forward an email to other recipients. To notify the recipient about this, the phrase “I have forwarded” is perfect. For example:

I have forwarded Anna’s CV to you.
I have forwarded John's email to you.

3.I've cc'ed

A person uninitiated into all the secrets of the peculiarities of business correspondence may not understand what this strange abbreviation means. But we are professionals. “I’ve cc’ed” is an abbreviation that stands for I have carbon copied. The phrase means "to copy someone to receive letters."

So if you need to inform someone that you have copied other recipients, feel free to use this phrase. Eg:

I've cc'ed Sara on this email.
I’ve cc’ed Jack and Jimmy on these emails.

As for abbreviations that cannot be used in business correspondence, an exception is usually made for this case.

4.For further details

This phrase is a proven way to politely end your letter in English. "For further details" means "for more detailed information", "in details". Examples of using:

For further details contact me any time.
For further details write to our Sales-manager.

Another phrase that will help you finish politely is “If you have any questions, please do not hesitate to contact me.” Translated, this means “If you have any questions, feel free to write to me.”

5.I look forward to

The phrase “look forward” means “to look forward.” So if you are looking forward to a response or some other action from the recipient, then it would be quite appropriate to use this phrase. Eg:

I look forward to your answer.
I'm looking forward to your reply.

The phrase is best used at the end of the letter.

When writing a letter, you need to be polite even when you don't really feel like it. The ability to write competent letters in any situation reflects your professionalism, good manners and knowledge of business ethics. In conclusion, let us remind you that in business correspondence you must show precision of wording and impeccable literacy. The use of abbreviations is also unacceptable (with rare exceptions).

Write emails in English correctly, dear friends! Good luck!

If you want the question to be mandatory, do not forget to switch the corresponding slider at the bottom of the question editing window - for a mandatory question, it should be switched to the right and light green.

Trick two: order of questions

In the form editing mode, any question can be dragged up and down; to do this, you need to pull the six-dot icon at the top of the question. Typically the mouse cursor reacts to this icon by turning into a four-way arrow:

But there is a trick here too. In Google forms, everything is arranged in such a way that in the final table with answers, the order of questions will correspond to the history of their creation, and not to the order in which you placed them after.

Although dragging questions when creating a form is quite easy and convenient, do not get carried away with dragging and dropping - it will be more difficult to understand the table with answers later.

Google is constantly making various improvements to the interface of its services, but this feature of Google Forms has never changed yet.

To view the answers, you need to go to the “Answers” tab at the very beginning of the form:

Once your members have completed multiple forms, two options will appear on this screen: Summary and Individual. There you can quickly skim through all the answers.

I rarely use this screen; it is more convenient for me to go straight to the table, which is organized in the manner of an MS Excel file. In order to display completed questionnaires in the form of a summary table, you need to click on the green icon and select Create table >> New table >> Create. A Google Sheet will open in a new browser tab, named the same as your form, but with a note at the end: (Answers).

These two files in Google Drive will appear as different files, but there will always be an inextricable connection between them. As soon as a new participant fills out the form, the data will instantly appear in the table.

Step 4. Bringing beauty: choosing an appearance template

Google forms have a standard purple appearance, but the color can be easily replaced with any other color from the standard set. To do this, click on the palette icon in the upper right corner:

You can also choose from several free designs. Some of them are quite cute, and there are also themed ones for different holidays and types of events. To select a special template, you need to click on the icon in the lower right corner of the palette, and a separate window will open with a choice of categories:

Before sending your form to participants, make sure your form looks great. Open it in a separate window and try filling it out yourself. To open the form, you need to go to the upper right corner again, click on the icon of three vertical dots and select “Open form”.

If everything is displayed correctly and you haven’t forgotten anything, then it’s time to send the questionnaire to the participants.

Step 5. Publish the questionnaire for participants

The second method looks faster, but I personally like the first. You can make the newsletter for participants more personalized, add the necessary link to the site, and make a page with a form on the site. In the end, every click to your website is a measurable result, and on the site, in addition to the questionnaire, there can be a lot of other useful things.

To embed a form on a page on your website or blog, you need to go to the top right corner and click on the paper airplane icon. In the window that opens, there are three options for how to send: a letter, a link, and embed in a web page. Select the third icon:

Copy the HTML code, paste it into source site pages, and voila - .

The second way is to send participants a direct link to the survey. Select the link icon in the same menu, compose the text of the letter, and add the link to the letter. If you use mailing services such as MailChimp or similar ones, then this method may be the most convenient.

If you decide to send a Google form by email to the participants of your event directly from the Google interface, do not forget to add a message there. I recommend checking the “send me a copy” checkbox and making a couple of test emails before sending them to everyone. This way you can at least see what the email you sent looked like.

A few words about different settings in Google Forms

I believe in the “poke - try - understand” method of learning interfaces. Therefore, I believe that even if they explained to me what each button on the toolbar does, I still would not remember.

But Google forms have some settings that are rarely accessible at random, and they help me a lot every time I create any kind of questionnaire.

Important form setting: message about the completed form for the participant

When a guest at your event has filled out all the questions and clicked “send,” Google will show them a page with a message about the successful submission. By default, Google is set to the inhuman “Reply recorded.” No event organizer who values their guests and values their loyalty can afford to leave this unchanged!

Therefore, don’t be lazy and go to the menu through the upper right corner, select “Settings” and find the “Confirmation page” section. In the “Message for respondents” field we write something personal and unique, for example like this:

There are also all sorts of different settings for filling out the form that are worth paying attention to: permission to fill out the form several times, permission to view a summary of responses, a completion progress indicator (especially important for long forms) and various others.

Important Table Setting: Tracking Responses

Another useful checkbox is notifications that a completed application form has arrived. If you do not set up these notifications, then Google will not bother you at all, and you will only find out how many people filled out the questionnaire if you go to the table with the answers. Sometimes it's terribly inconvenient.

For example, I always set up these notifications for myself without fail, this point is even in my .

You can set up such notifications in the form response table interface: Tools >> Notifications >> select “Submit form” and the notification method - once a day or instantly, immediately after the participant has filled it out. Don't forget to click "Save".

Total: we have a questionnaire and a table with answers attached to it. They have a million more interesting settings and life hacks, but it’s best to discover them yourself. But if you decide to make your first post-event feedback survey in your life, the five steps described here will be more than enough to get you started.

I hope this small instruction will help novice organizers to simplify the collection of feedback and save a certain number of trees, eliminating the need to collect paper questionnaires!

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