Virtual digital assistant. The best virtual assistants and what is it all about
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If only you could minimize the risk of your business idea failing before you even get started. Would you take advantage? Of course, the obvious answer is yes, and yet, why?
Choosing a reliable business partner.
Do you need a virtual assistant?
Back in the mid-90s, when I was just starting my career, I got my first experience using the services of a freelancer. One of the most memorable moments occurred during a small discussion with a group led by the writer. I don't remember his name, but I do remember that he referred to his personal assistant. This writer's personal assistant? I didn't really understand why he needed it. Despite the fact that at the time, I was doing fine, I was doing everything, the idea of paying someone for work, even part-time, seemed like crazy nonsense, a cheap show off, or, well, a waste of money. .However, over the following years, I increasingly began to hear from my colleagues and acquaintances who referred to their virtual assistants. And now I'm finally starting to realize my mistake, underestimating all the benefits of using a personal assistant. And in the end, I pay for cleaning the house, I pay people for filing tax returns. Why not pay for a virtual assistant?
When to Hire a VA
A Virtual Assistant, or VA for short, is someone who can help with minor tasks such as filling out invoices, managing schedules and responding to emails, and drafting specific texts, all done remotely. So when should you hire him? There is no definite answer to this question. Some of the answers I got were talking to a few freelancers who had hired BAs to help them. For Andrey Rotonov, a project manager from Kirov who specializes in handling editorial projects for clients and the National Education Association. The turning point came when he started losing money. “When my mail with orders was so full that I had to cut back on work. A job that I love, I knew it was time to hire an assistant,” Andrey said. For Zhenya Gregina, a B2B marketer based in Izhevsk, it all came down to time management. Zhenya decided that it would be a good idea to stop working until 3 o'clock in the morning. And for Tanya Kaseleva, a writer, editor, trainer in Minsk, her main goal was to eliminate secondary tasks that took up a lot of time so that she could pursue higher goals. People have many points of contact and we are similar to you in many ways. Perhaps you have a child, you are sick, or you are caring for elderly parents - these are just a few of the possible situations where you may need a little outside help.
How much can VA cost
In order for you to make up your mind, you need to know how much VA services cost. According to a review of freelance platforms, VA services are $5-$7 per hour. On a writers forum, they mentioned paying their VAs between $5 and $10 an hour. Gregory pays his VA $15 an hour, but he told me that he has a habit of overpaying when he finds that he really likes the VA's work, as her work is very specialized. His VA usually works about seven hours a week for him, but how many hours your VA will work for you is up to you. The most important thing is to solve some theoretical equations about the benefits and feasibility of using VA, is it possible that you have to charge higher prices for your services to offset the cost of VA? Of course, there is no way to know for sure how BA will affect your work.
Where to look for VA
There is no universal formula for finding a BA, but there are freelance platforms like fl.ru, freelancehant.com, flassist.ru and others that you can check out. A friend of mine found her assistant on the pages of one of the social networks by searching for profiles offering similar services. She works with a 25-year-old woman from the Baltics who has experience in large publishing companies. "She's coming out of maternity leave this year and she's ready to go back to her full potential as a virtual assistant," she said. “Her skills matched my needs well. She worked 20 hours a week, which is perfect for me, but I would love to go full-time with her next year.” Make sure you are clear about what you want and what your goals are from the start.
The real value of VA
However, if we have something in common, you might be wondering if you are organized enough to be a virtual assistant. With a virtual assistant, you need to be at least organized enough to keep your VA busy. I used to dismiss the idea of collaborating with a virtual assistant, and argued passionately about it. But now I ask myself how much time was lost and how stupid it was not to use it. Having unloaded myself as much as possible from unnecessary routine work, which is not difficult, but takes a lot of time, frees up free time for me that I can use to increase my competitiveness and improve the quality of my services, time that costs much more than I spend on use of VA.
Virtualdigitalassistant is a web service and/or application for smartphones and personal computers, taking on the functions of a personal secretary to optimize daily activities. He is able to plan a schedule, remind about business and meetings, search for the information necessary for the owner: select places for recreation and entertainment, search and book tickets online, order a taxi. It is also an electronic interlocutor that responds to a voice message. Heself-learning, adjusting to the individual characteristics of a particular person, gives out information, taking into account the context - the location of the user, the scope of his interests, habits.
This is the fundamental difference between virtual digital assistants and personal assistants of previous generations. The latter regularly perform the function of organizers, planning the day and reminding about meetings. But they won't cancel, say, a meeting in Hong Kong if the owner's flight is delayed and he's actually in Moscow. Virtual digital assistants take this into account because they are closely related to location services. In addition, they use all the layers of information about the user available to them.
Virtual Digital Assistant: History of Creation
The independent non-profit research institute SRI International (California, USA), known as a former division of Stanford University, which previously implemented technological innovations such as a computer mouse and a prototype of the Internet, joined forces in 2005 with researchers with an ambitious goal: to create a digital assistant capable of cognition. , training and systematization. The project was called CALO (English Cognitive Assistant that Learns and Organizes) and was part of the PAL (Personalized Assistant that Learns, Trained Individual Assistant) program - creating artificial intelligence for the needs of the military.
Thus, initially it was a defense order. The researchers came up with ideas and presented prototypes of virtual assistants that met the task - an unprecedented feedback between the user and the service. Finally, in 2009, the completion of the CALO project was officially announced. With a $150,000,000 investment, the US Army received a digital assistant capable of parsing mail, compiling email content reports, and scheduling meetings and meetings.
Siri: the exemplary virtual digital assistant
Siri, a personal scheduling service for smartphones, is aimed at the mass user. Siri converts a voice or text message into a search query. According to the given parameters, he looks for places of recreation and entertainment, services located near the point where the user is located, and also performs many other functions of a personal secretary - and sometimes he does this with unobtrusive humor embedded in it by the developers. If you ask Siri to find an Italian restaurant with a romantic setting, it will do so based on the user's location and return a list of nearby restaurants that have "romantic setting" in their reviews.
In April 2010, the project was bought by Apple. And, starting with the iPhone 4S, the Siri application has become part of its standard software. Since then, the functionality and quality of speech recognition in this virtual digital assistant has improved markedly. Siri has learned to interact with a huge number of applications and services for an even more individual approach to the user. However, obviously not all of them know about the abilities of a personal digital assistant. Two years after the launch of Siri on the iPhone 4S, only 15.2% of Apple smartphone users have tried it at all.use this service .
GoogleNow, Cortana and other competing assistants
On the Apple platform, Siri knows no competition. However, in the big digital world, she is not the only one. Let's say there is a Rearden Personal Assistant - is a service from Rearden Commerce, launched in 2008 for corporate clients in the US and UK. It helps to organize a business trip and order all related services, combining disparate information from the websites of travel companies, airports, restaurants, car rentals - and thus helping to plan a schedule and expenses. As it should be for a virtual assistant, the service takes into account the user's location and, if necessary, makes changes to his schedule, independently notifying partners about rescheduling meetings.
There are also start-up projects, in particular, the Russian ePythia, a geolocation service and a task scheduler for smartphones. The service sends a task reminder to the user when he is in a certain place. The project was launched in 2010 and is currently in open beta testing.
However, the “big three” of virtual digital assistants have already been defined. This is, in addition to Siri, Cortana from Microsoft and Google Now from Google.
Cortana for Windows Phone was introduced in April 2014. In essence, it has the same functions as Siri: plans, reminds, sends messages, recognizes music, searches for the right places nearby. It also responds to voice and text messages. If you allow it, it will read email, messages on social networks, the list of contacts in order to be as useful as possible. All information is stored in a virtual assistant in a notebook, it can be edited, leaving information about important places and people. The fundamental difference between Cortana and Siri is that the service can not only respond to requests, but also make entries in the calendar itself, formulate reminders by analyzing the history of user actions, that is, in fact, predict his requests.
Google's virtual assistant has gone even further in this direction. Google Now. Predictive search is his thing. The company defines app strategy as follows: Google Now finds the right information for you, even before you ask a question. To do this, the service uses all available features: the history of requests, movements, virtual communication. This allows him, say, to offer the user a cozy cafe, as soon as the thought of drinking coffee came to him. Among the advantages of Google Now is a user-friendly interface from a set of cards that is easy to customize to your needs.
Virtual Digital Assistants, Predictive Search, and the Future of SEO
In the competitive struggle of virtual digital assistants, the winners are those that allow you to save more time - the main and most valuable resource of our time. In this way, predictive oriented helpers , look more promising. Their chances of popularity are much higher, because with predictive search, the user does not have to spend a single second formulating a query.
The concern associated with the interference of such a virtual assistant in the privacy of a person is justified and understandable. However, the savings in time and effort are increasingly pushing people to delegate day-to-day decision-making to new services, voluntarily exposing their personal information to the public. Predictive search tools are taking advantage of this opportunity by constantly increasing the number of applications and sources of information used. It is in the emphasis on the potential for the development of virtual digital assistants is seen today.
For players The industry cannot ignore this trend. The situation when, in fact, not the person himself, but his virtual assistants will begin to send requests and make a choice in favor of a particular product or service, offering the user a ready-made solution, is a matter of the not too distant future. Therefore, it is important to understand the criteria by which these assistants select options. So far, these criteria are not entirely clear, but it is worth thinking about them and trying to find them right now.
And a reliable accountant for our conditional company. The business got on its feet, in some places it began to grow, new clients come, the mountain is busy, we return home late and irregularly, on weekends we have fun doing tasks that have not been completed during the working week. 1024 cups of espresso and a couple of sleepless nights later, the voices in my head begin to whisper the magic word "delegation". Having overcome severe moral contradictions, about which Maxim Ilyakhov wrote well, the entrepreneur begins to look for a person who will help break out of the routine. This person can be a secretary, personal assistant or business assistant.
The market offers a bunch of options, from web services to full-time employees. We did some research and want to talk about popular options that will suit Moscow entrepreneurs ranging from micro to medium-sized businesses. We will try to be objective and not pull the blanket over the Button, although this is not easy.
Online service exchanges
The Internet has given the temporarily unemployed, students, inexperienced people and opponents of the office lifestyle the opportunity to become "generalist civilians" or simply earn extra money in their spare time.virtual assistant
Stylish, fashionable, youth outsourcing has penetrated all areas, the topic of this post is no exception. For relatively little money, you can get a virtual secretary or an entire front office that will work with correspondence, receive calls, search and structure the necessary information, and perform simple mechanical tasks without occupying your office space (if any).Slightly more complex tasks will be able to take on the services of virtual assistants, like YourBees or Assistant. These guys will book a hotel, order flowers for a beloved woman, organize a holiday, help find employees, suppliers, contractors, and even real estate. It was not possible to find a clear boundary of the virtual assistant's competencies - he will take on any legitimate assignments that do not require leaving the office. If he can't do it himself, he will help you find a contractor.
Another type of virtual assistant is a concierge service. In essence, this is a premium virtual assistant that will be 146% more courteous, polite and diligent. Such services usually come in addition to high-end brands like Vertu, Visa cards of the Gold level and above, or membership in closed luxury clubs, so not everyone can take communion. We have not come across such phenomena face to face, but they say that the quality is at the highest level. Maybe you have had such an experience?
Who will suit
Virtual secretaries and assistants will save you from the daily struggle with turnover, free up time to think about taking over the world. The entrepreneur does not have to think about who to entrust this or that task. Cons: you will have to work with different employees (although there are dedicated and elite level assistants), who will not be immersed in the specifics of the business. But such an assistant will never get sick and will not give up everything for the sake of a trip to an exotic country.What is the price
- From 5,000 rubles per month for a virtual secretary;
- from 500 rubles per hour of virtual assistant;
- the concierge service is priceless.
Links
Virtual secretary/office: secretservice.ru , matrixoffice.ru , callcenter24.ru .remote secretary
It is incredibly difficult to pick up new epithets for a category that you are describing for the third time. A remote secretary has the same pros and cons as a remote accountant or lawyer. Of the benefits - a more personal approach than virtual assistants and lower cost compared to a full-time employee. The disadvantages are also obvious: not the highest motivation, the impossibility of physical impact. And he won't bring tea.On the other hand, the secretarial profession does not require the same level of knowledge, skills and abilities that an accountant and a lawyer need. You can hire an acquaintance, a neighbor's daughter, or a second cousin great-nephew. The main thing is responsibility and discipline. It is advisable to conclude a civil law contract in order to avoid legal battles.
Who will suit
For those who need a personal approach. Theoretically, when a business has an office with a reception, a remote employee will be able to get a level-up to a full-time one. In this case, the entrepreneur does not have to re-acquaint the person with the internal kitchen of his company.What is the price
10,000-30,000 rubles per month.employee in the state
The secretary in the office is a category overgrown with a bunch of clichés and stereotypes. If humorous jokes are to be believed, the duties of the secretary include coating horn plates with paints and varnishes, transporting tonic drinks, and hunting for the hand, heart, and wallet of the boss. In his free time from these important activities, the secretary is engaged in sorting mail, receiving calls and visitors, purchasing office supplies and sorting out those tasks that the manager does not like.If the secretary works hard and does more than is expected of him, there is a chance to earn the "personal assistant" or "business assistant" achievement. This person is needed not only and not so much to shift papers and press the buttons of the coffee machine. This is the same healthy head on which you can shift problems with the patient, the second memory and the third hand of the entrepreneur.
An assistant with the prefix "personal" is tailored to fulfill the whims of an entrepreneur - order something somewhere, collect information, make an appointment, run away, bring it (the clinical case is perfectly described in the first person). A “business class” assistant is, in fact, a miniature CEO who often knows more about the company's operations than the business owner. He helps organize business processes, can independently communicate with customers and suppliers, and sometimes even make decisions and give advice to the boss.
This profession is not taught at the university, so it is unlikely that it will be possible to find an out-of-the-box solution. If the level of an accountant and a lawyer can be assessed at least by professional qualities, then a completely different approach is needed to choosing a personal assistant or business assistant. When selecting assistants for Knopka, we use tasks that help assess the horizons, erudition, mobility, ability to interact with people and work with new information. Simply put, you need to look for a person who loves and knows how to learn and is ready to work without job descriptions. This is the case when a person should organize the work of his leader, and not vice versa.
Who will suit
The purpose of this category is clear without further ado. The need for such employees appears among the owners of "adult" medium-sized businesses and top managers of large companies. In large intergalactic corporations, this role is performed by several people at once, or even a couple of departments: office managers, call center, secretariat, and others like them.What is the price
30,000-50,000 rubles per month for an assistant secretary;40,000-80,000 rubles per month for a personal assistant / business assistant;
100,000 or more for a “get a pink pony fly to me on a rainbow Falcon 9” class dude.
Links
Search for relevant queries on HeadHunter , SuperJob .Where is the Button?
The business assistant in Button is the main person in the team from the point of view of the client - it is the business assistant who communicates with the entrepreneur, accepts tasks, transfers them to a button accountant or lawyer, or solves them on his own. The client may forget the name of the service, the address of our website or the color of the Button Cat, but he always knows his business assistant by name. The business assistant, in turn, knows everything about the affairs of each client.In the course of development, we rethought the role of a business assistant several times. At first he was perceived as a personal assistant, then as a secretary, but later, when our guys improved a lot, we realized that they do an excellent job with the tasks that a business assistant usually performs. Of course, the button assistant can still book a flight, find a good restaurant in an unfamiliar city, or book a pedicure, but it can do more.
Working in a team with an accountant and a lawyer, our business assistant will help you build business processes up to the launch of a new project or direction. We hire real superheroes, they are constantly learning, working with different businesses and, sometimes, they know something that you do not expect from them. It is unlikely that it will be possible to list everything without inflating the post to an unreadable footcloth, but you can read about a couple of real examples
Imagine the situation: you live in a country in which you do not have the opportunity to work. Children grow up, I want to be realized professionally, but there are no ideas for my own business, and there is only an hour or two free time a day. Familiar?
I don't think I'm alone in this situation. I have been living in Cyprus for a long time, but there is no work permit, and it is quite difficult to find a job in our village. So I started thinking about remote work via the Internet - I ran my own blog, administrated several groups on Facebook to support the local community, wrote articles, took pictures, but did not understand how to turn this hobby into a paid activity.
Yes, I read advertising articles of schools that teach various professions online, but it was not clear to me how to find a job later, how to work with clients, how to hook a client when there are a lot of newcomers like me in the market ...
And so, when some time ago I read an article about the profession "Virtual Assistant", it clicked in me - that's it! The job I was looking for.
Who is a virtual assistant? This is a universal specialist who helps an entrepreneur to do business on the Internet - fills the pages in in social networks, makes up landing pages and presentations, organizes webinars and organizes mailing lists. Depending on previous experience, an assistant may specialize in one direction or another. But in general, this is a person who is well versed on the Internet, can find the right service, write a request, control contractors and be that multi-armed multi-machine operator who will remove routine duties from the entrepreneur. And it doesn't matter what country the entrepreneur lives in and what citizenship the Virtual Assistant has - they meet and collaborate on the Internet.
- By 2020, 20% of jobs in Russia will be virtual, according to a study by J'son & Partners Consulting commissioned by the Bitrix24 service. According to research in 2016, this figure in Europe is 17%, and in Japan and the USA it reaches 40% of all employees.
I googled and realized that in the English-speaking environment this profession is very common, there are even associations of business assistants. There is less information in the Russian-speaking space, but there are several schools for training virtual assistants. And all of them - which is very valuable - promise help with internships and employment. You can see the results of the study of schools that train business assistants on my Facebook page. I settled on Olga Shevchenko's International School for Training Business Assistants and Internet Marketers “Helppy” and have not regretted it for a minute. Both the organization of training and the usefulness of the information are on top!
The training lasts five weeks, and the immersion in learning is complete. In 35 days, you delve into the principles of organizing an Internet business, make up a presentation in Power Point, draw up a content plan and a schedule of posts within the framework of your own social media promotion strategy, make up a landing page - a one-page site, and also - TA-DAM! - Build a portfolio for yourself. It is clear that these are not all topics, but only those for which it was required to hand in homework, and over which we all pored over at night. You get detailed answers to all your homework, and very rarely you managed to pass them the first time, they asked very strictly - either the typography is lame, or the design failed.
In addition to lectures and educational material, a database of useful articles has been collected in the closed section, life is in full swing in the secret group - curators and fellow students discuss assignments, and on Fridays Olga Shevchenko talks to each student separately and answers all exciting questions.
Creating a portfolio is a huge pendal to your own self-esteem. After you collect everything you can, apply the rules of strong text, attach customer reviews there (we did homework on the order of Internet entrepreneurs, and they wrote us reviews), select fonts, and then layout it into a landing page with beautiful pictures ... From this, self-esteem climbs up, and you are ready for exploits and new achievements. Would you like to see my portfolio? . I show it to you not to brag, but to show what you can get at the end.
It’s good that I started studying in advance, so I even managed to sleep and lead clients, whom I found right there, next to me. The fact is that, starting to study and delve into the topic, your eyesight sharpens and you see that in this project, for example, you can be useful, but here you can turn the page and get completely different results. You offer your services, show what you can do, how you can help, and people respond. This is how I and many of my classmates got their jobs.
I do not promise an easy life - you will have to study and work a lot, information on the Internet changes quickly, Facebook, for example, has innovations every week, more and more people enter the labor market every day. You will need to build your own work schedule and think about time management. For example, I typed a draft of this article on my phone in Google-kip while the pedicure master was working on my feet. And I had to refuse one, very promising offer, because I understood - either work or family, there is no third, I can’t cope with everything at the moment.
A virtual assistant is an Internet resource or software for mobile devices and PCs, which, in fact, performs all the functions of a personal secretary for the user. The assistant can solve the tasks of changing and planning the work schedule, help with the organization and execution of everyday tasks and search for the data necessary for a person on the Internet.
One of the most important differences between the virtual assistant and previous generations of planners is that the virtual assistant is contextual in its operation - that is, it takes into account a number of conditions in which the user is located. This may include its geolocation and other circumstances.
A virtual assistant can create various reminders, select places to stay, help in finding and booking tables in restaurants and various kinds of tickets, and order a taxi at the address. The assistant is able to learn independently, taking into account the tasks performed, analyzing the behavior and all the user's hobbies.
History and development of digital assistants
In 2005, thanks to an initiative by SRI International, an independent non-profit research institute from California, a number of researchers joined forces to implement a very ambitious and unusual idea - to create a virtual assistant that will have the ability to absorb knowledge, self-learn and organize information. . The project was originally called CALO, and it referred to the PAL program, which developed artificial intelligence designed to meet military goals and needs.
This means that the original project was a defense one. The researchers were engaged in putting forward ideas and creating prototypes of digital assistants that would be able to fulfill such a specific task - to create a connection between the user of such a service and the service itself. As a result, 2009 was crowned with success for the researchers, and the work on the project was completed. The Army of the States received the use of a virtual assistant who was able to sort postal emails, draw up reports on their content and schedule meetings and meetings.
This defense project was the basis for Siri, a commercial project that is now included in the iPhone software. Today, not only smartphones from Cupertino can boast a virtual assistant - almost every mobile device supports the technology. Moreover, the user can choose which virtual assistant to use. And there are already a lot of them.
Google Now Assistant
This is a virtual assistant from the popular search giant. Able to analyze your email and request history in search engine. Supported on Android, iOS, and it is also possible to install an assistant in Google browser Chrome.
- What is the difference. High speed. Virtual Assistant Has increased accuracy when laying routes. It has a lot of information about your booking of tickets and tables, about flights and transfers. Able to interact with a number of other applications, manage your notes and calendar, analyze messages and control music playback.
- Helper cons. Sometimes a virtual assistant takes too much initiative (for example, it can show the outcome of matches between teams that you are not interested in, or provide routes to your home from familiar places). It is useless in the process of managing a smart home. All workflows for integrating the assistant with third-party applications appear to have been paused.
- Humanity assistant. Settled at zero. Doesn't do well for communication at all. Apart from the word "Google", he has no name. But the company is trying to constantly improve its own virtual assistant, which is not surprising, given its level. Recently, Google managed to use neural networks to speak the assistant more humanely, but not yet in Russian.
Siri by Apple
This is a virtual assistant from a Cupertino company that can communicate with the user and provide him with various recommendations. You can activate it by holding the Home button on your iPad or iPhone.
- Advantages. Easy to use on iOS devices. Easily recognizes human speech. Has a high level of awareness of current news, weather conditions, sporting events, new movies, routes, and nearby businesses. He is able to recommend something for television viewing. It can interact with a number of elements of a "smart" home.
- Flaws. Low level of communication with many third-party programs and resources. The speed of work is lower than that of a number of other virtual assistants.
- Humanity assistant. He is not able to conduct a full-fledged dialogue, but at some points he can demonstrate a certain wisdom. The woman's voice sounds quite natural.
It's a virtual assistant built into Amazon's Fire TVs. It is expected to appear in a number of other devices, for example - in alarm clocks or pet feeders.
- Advantages. It has the ability to play music and read news aloud from certain news resources. Provides data on weather conditions, traffic jams and some other parameters. It is possible to order goods from the Prime resource from Amazon, as well as pizza delivery using voice. It has an open API, which allows it to easily work with all other applications.
- Negative points. You can control the virtual assistant only while in the apartment. The assistant does not work with smartphones.
- Humanity assistant. He has the ability to answer a difficult question with humor, but immediately translates the dialogue into the category of any acquisitions.
Microsoft Cortana
This is a digital voice assistant that can be controlled by entering requests via text or voice. Available for use on iOS, Android or Windows. Able to answer and anticipate user questions.
- Advantages. Can manage your calendar, notes and reminders. Tracks postal items, can set an alarm and search for news articles in Bing. Follows weather forecasts and other information. The virtual voice assistant easily interacts with a number of applications on Windows, and has also recently been able to communicate with other bots using Skype.
- Negative sides. At the moment, it is not a finished, final product, and only a limited number of San Francisco residents can now use it.
- Humanity assistant. Extremely high. It is achieved due to the fact that the answers to various questions are formed, first of all, by people.
- Advantages. The company promises that their product will be able to understand even fairly complex issues. Work is underway to integrate the application with many other programs and resources.
- Flaws. At the moment, there are no convincing facts that would confirm that the assistant will work in accordance with the declared capabilities. All that the public now has is a few presentations from the developers.
- Flaws. At the moment, the assistant in terms of information search is not yet quite perfect. Questions may be misinterpreted. Doesn't respond well to difficult questions. Can tell you what the weather is going to be like, but can hardly understand the phrase “Should I take an umbrella to work?”.
- Humanity assistant. The assistant knows how to improvise well, has a set of good jokes, which is replenished, and you can easily conduct a relaxed dialogue with the assistant. In addition, the virtual assistant received a pleasant and really human voice. In the future, it may well become the best solution for domestic users.
The current virtual assistants are constantly improving, have the ability to learn and provide really useful assistance in household and work matters. Work on updating and creating new assistants is ongoing, which suggests that the market will continue to develop steadily and rapidly.
