Distribution of offers in contact. How to make legal mailings on VKontakte

But there is physically not enough time to correspond individually with each user, even if you work 24 hours a day. And mass mailings, for example, on the social network Vkontakte, give us the opportunity to provide information quickly and to a large number of people at once.

Sending invitations to the group

To send messages on VKontakte, you first need to promote a group and gain a sufficient number of subscribers. Advertising will make this process faster, but if there is no budget for an advertising campaign, you can send invitations to users yourself. This can be done in two ways: manually or using special programs.

Open the menu under the group logo.
Select "Invite friends to group."
In the window that appears, select the users to whom you want to send invitations.

Select “invite friends” from the drop-down menu

You can send no more than 30 invitations daily. If you use a special application for sending, this limit may be exceeded. But excessive activity in the group is a direct reason for temporary or permanent blocking of the community (at the discretion of the administration).

Select the friends you want to invite to the group.

VK newsletter to group subscribers

Before you read the step-by-step instructions, it should be noted that VKontakte mailings cannot be used to distribute spam. This means that the user must first agree to receive messages from the group, and only then become a member of the mailing list. The administration of the social network is actively fighting spam, so in order to protect your account and group from blocking, you should not distribute advertisements to users without their consent.

If you can’t send spam on behalf of a group, then the question arises why mailing lists on VKontakte are needed at all. In fact, if you organize the process correctly, you can get a lot of benefits from mailing.

Purchasing an additional tool for interacting with subscribers with the possibility of a personalized approach.
Increased trust and loyalty to the company.
Unlike posts on a community wall, an important message will not be lost in the news feed.

So far, the dissemination of information through social networks cannot replace SMS and. But there is potential. After all, the open rate of messages on VKontakte is much higher than in email, and cheaper than SMS messages. At the same time, there is no risk that the company’s letter will be lost among hundreds of similar letters.

How to send a VK newsletter to subscribers of your group?

To try out this marketing tool in practice, you need to first check your community settings. To do this, select Community Management – Messages from the menu. If community messages are enabled, the settings remain unchanged. Otherwise you need to enable them.

In the settings menu, select Community Management – Applications.

From the available applications, select “Messaging” and click “Add”.

Set application settings.

Click "Save".

Subscribe to your mailing list to see in what form messages are received to users.

In the initial application settings, the user needs to adjust only 4 points: button name, visibility, snippet and application name. A button with which users can independently consent to the newsletter will be located on the right side of the community. The owner of the group can give it any name, for example, you can use “Subscribe to news”, “Subscribe to newsletter”, “Latest news”, etc. Visibility settings determine who can see this button. Here you need to set "All users".

Next comes the Snippet. In simple words, this is the name of the button with which users can subscribe to the newsletter at the request of the group owner. That is, in order to draw people’s attention to the fact that they can receive fresh and relevant information in personal messages, the administrator can post a link with a button on the community wall, on the company website, or send it individually. It’s also better to choose something neutral for the snippet, such as “Open” or “Go.”

The app name appears at the top of the subscription page after the group name. It can be left unchanged or titled in accordance with the purpose of the mailing. After this, you need to save the settings and try to use it in practice. In order for users to actively subscribe to your newsletter, it is best to use all traffic sources. Therefore, you need to place a subscription button on the company’s external website.

Installing a widget for mailing on a website

To send messages not only to group subscribers, but also to third-party users who visit the company’s website, it is appropriate to place a subscribe button on its pages. To do this you need:

Create a new mailing list in the application.
In the settings, check the “Hidden list” and “Collect subscribers to this list” options.
Follow the link https://vk.com/dev/AllowMessagesFromCommunity and create the button code.
Set parameters.
Copy and paste the code onto the company website.

It is worth noting that this will not only increase the list of users for the mailing list, but will also attract new subscribers to the group. In addition, you can give users a choice and make several thematic mailings. This is useful for both subscribers and the community owner. Since users will be able to receive only the information they need, and the owner will be able to divide the total mass of subscribers according to interests into separate lists.

How to send a VK newsletter to all friends?

For those entrepreneurs who offer their services not through a group, but from a personal account, it will be interesting how to send VK mailings to all friends. The good news is that there is no limit to sending messages to friends. But, as practice shows, sending the same text to several users is regarded by the administration as spam.

There are several ways to send messages to all your friends:

Manually. You can create a message in advance, and then send the message to everyone on the list using copying. To make the process easier, you can use a program that allows you to record a sequence of actions on your computer and then automatically play them back without your participation.
Using programs.
By creating a conversation.

Creating a conversation is the way to send out messages with the least risk of getting banned. But it has a significant drawback - when each person joins and leaves a conversation, all participants receive notifications. If the user is not interested in the topic of the conversation, he will quickly leave it due to the intrusiveness of notifications.

To create a conversation you need:

Go to Messages and click “+” next to the search bar.
Select members from your friends list.
Enter the name of the conversation and click “Create”.

When selecting participants, you can tag only those friends who are online. After you create a conversation, you can add new users from your contacts list. But they can leave it only of their own free will.

Click on the “cross” and select the friends you want to invite to the conversation.

How to send a VK newsletter to non-friends?

There are strict restrictions regarding sending messages and friend requests to strangers. The number of messages per day is no more than 20, requests – no more than 50. Some users bypass these restrictions by creating fake accounts.

The administration of the social network also prohibits such actions, but this is not the most depressing thing. Messages from such pages are usually not viewed by recipients or become grounds for complaints. Therefore, before sending out mailings from additional accounts, you will have to make them “live”, and this will take a lot of time.

To manually send messages to strangers, you must first add them as friends. Since the number of queries is limited, when filtering users, you should set search criteria that match the target audience. This:

Age.
City.
Marital status, etc.

In this case, you can attach an accompanying message to the request, which may be of interest to the addresses. Messages should not mention the words: promotion, free, buy and the like. Letters that come in private messages are also moderated, so the administration quickly recognizes intrusive advertising. And this, in turn, is another reason to block the account.

Programs for automatically sending invitations

Bots and special software that will independently send messages to users are considered “gray” methods of promotion. This means that no one, not even the developers of such programs, can guarantee that the group will not be banned.

Quickly attract new subscribers.

High risk of account (community) blocking.
Attracting a dubious audience.
High price.

There are two types of automatic mailing programs: partially paid and paid. Partially paid ones allow you to use the software, but with limited capabilities. Fully paid programs allow you to try out their functionality for free during a test period, with subsequent payment for the full version.

It is not recommended to use third-party applications to promote the community. If you have start-up capital, it is better to use the services of special agencies, otherwise high-quality and interesting content will attract the public no worse than other methods of promotion.
But even after users have begun to actively join the community, it should not be left to chance. The public needs to be retained - this is exactly what VK mailings to subscribers of your group are used for.

The decision to use automation rests solely with the user. There are many programs on the Internet that are designed to automatically send messages. However, you cannot use several of them at the same time. Therefore, you will have to make a choice and download one of them. Of the most popular, two programs can be distinguished: LSender VK PRO and Quick Sender.

LSender VK PRO

LSender VK PRO is a paid program for sending messages to the target audience. It provides 16 automatic mailing methods. At the same time, the developer assures that the risk of account freezing is minimized.

In addition to mailing, the software allows you to create template responses for automatic dialogue with the client. Moreover, dialogues can be conducted simultaneously from two or more user accounts. The program has a convenient and intuitive interface, but even if questions arise, the user can use the instructions for use, which are issued after purchasing the program.

Quick Sender

Quick Sender is a program for commercial mailing, community promotion and target audience generation. It has a separate block for the parser (searching for the target audience) based on multiple criteria. The user only needs to set the search parameters.

Another feature of this program is the liker. This is a mechanism that automatically likes the posts of users included in the target audience to attract attention. After this, the program will independently send messages that need to be delivered to the recipients.

Users also have access to reposts, automatic inviting and posting. You just need to set the necessary parameters, and then the program will be able to do everything on its own.

The use of multifunctional programs for promoting VKontakte communities does not guarantee the success of the enterprise. Content plays a decisive role. If a community cannot offer users high-quality and interesting information, nothing will keep them as subscribers. Therefore, first of all, you need to rely on your own strength, and not on a set of instructions and algorithms.

Not really

In this article we will talk about mass mailings on VKontakte.

Navigation

In this article we will discuss a question that is of interest to many - how to send VKontakte mailings, we will talk about common methods that allow you to simultaneously send information to any users.

What do you need to know about VKontakte mailings?

At its core, sending the same information, even with words rearranged, is common spam. But sometimes this is necessary, for example, if you need to invite people to an event.

Spam is always punished, this is especially noticeable In contact with. First of all, because this is a network with a commercial component, because it was created initially to make a profit. Therefore, sending out your advertising here risks blocking.

In general, mass mailing is already an old method of advertising. About 10 years ago, when email spam first appeared, its effectiveness was more than 500%. Now this figure has dropped to 0.5 - 2%. It all depends on how useful the information you send is.
When sending any advertising messages In contact with You can easily end up in a ban, and often forever. It is enough for at least one recipient to complain that you are sending spam. Therefore, if you are blocked, it is not necessarily due to violating network rules; perhaps you sent too many messages.
The fastest way to distribute is to use programs, for example, applications, services, and so on. But the most harmless is manual mailing, since you are looking for an audience, composing a text for each individual person and communicating with him. This is really difficult, since you have to find an approach to everyone and waste time. And if you think about how much benefit this will bring, is it worth doing it at all?
Based on the above, we can say that mass mailing is still not relevant, regardless of the social network used. To date, this method is ineffective. Moreover, you can be left without an account altogether and run into a wave of indignation from customers.
If you still have the desire, then let’s talk about how to send mailings so that you don’t get banned all the time. It’s worth saying right away that there is no method that is safe and effective at the same time. Therefore, first think carefully about whether you need it and then start acting.

What is the safest way to send messages?

On VKontakte, it is safest to use manual mailing. Here's what you need to know to use this method:

Messages must be sent directly. This is the only way they will give some effect, because the person will be interested in your offer. Accordingly, it will be easier to promote your services.
Finding your target audience takes a lot of effort. To do this, use the internal search on VKontakte, where you can sort by age, gender, place of residence, and so on. Moreover, there is a search for key queries with its own topic. You will see messages from people posted on their page, which means they are interested in this topic and can offer your service.
The message text cannot contain explicit advertising. You don't even have to write anything. Many users are already accustomed to the fact that when they are added as friends, they offer something. Therefore, if you have been added as a friend, it means your activity is interesting to the person. Such “silent” advertising is very popular today In contact with.
As we said, it is unacceptable to write advertising in the text. Say hello, ask about current affairs, although today few people buy into this. Everyone knows very well that there is no sincere interest in the commercial age. Since a stranger wrote, it means he wants something, and accordingly the blocking is already ready, and at the very first message with something advertising a complaint is received.
In addition, any mailing event must be conducted from a fake account, which you won’t mind losing if it fails. It is better to make contact with people of the opposite sex, taking into account their age and sexual preferences.
If your target is men 25 - 50 years old, then you need to write from a female account 18 - 25 years old. If an adequate man of normal orientation is sitting on the other side, then he will definitely be interested in such a young lady. By the way, women over 40, especially unmarried ones, are always interested in men 30-40 years old.
Not least important is the activity of people. If someone is online all day long, communicating, posting pictures, this means that in reality he has nothing to do.
This all means that if you approach the search for an audience correctly, your promotion task will be quickly completed. It is additionally worth studying the person’s communication style, skills and attitude towards the virtual space in order to be on the same “wavelength” with him.
Moreover, the system is constantly being improved and detects spam, so it is not recommended to send more than five messages per day to strangers. Of course, this is very little, but if you do this more often, the messages will be recognized as spam and you will be blocked. You can also get blocked for sending messages over the daily limit.

Automatic message sending

This program is designed for those who love social networking In contact with and wants to save his time when working with it. If you install, you will save a lot of time performing simple actions on the site. These are invitations to friends, to a meeting, to a group, and so on. Now this process will be automated for you. Moreover, you will get other useful features.

The program has several convenient options, for example, blacklist, sorting and search capabilities. In addition, it has its own macros, which make it possible to automatically change a message from a temporary set in advance.

How to invite users to a group?

You can invite a maximum of 40 people from one page once a day. First, you can find friends with similar interests, and then send them an invitation.
This will make it possible to get live users into the group, because they independently decide whether to join the group or not.
But you should be careful, because if you add too many friends, you may be banned for some time.

So, to invite a person to a group:

Go to the page of the group where you want to invite friends
Join it if it is not yours and click on the line "You're in a group" and select "Inviting Friends"

A list of friends will load, with a blue sign next to each one. "Send an invitation"

If you do not need everyone, but only people specific by age or gender, then first select "Inviting friends from the full list". Then the full list of friends will open
Click on "Options" and sort the list by criteria

As we have already said, you can send no more than 40 invitations per day. If you try to send more, the system will notify you that you have exceeded the limit

Some users also prohibit inviting themselves to groups. You will also be notified about this

Video: How to make a VKontakte newsletter?

Few Internet entrepreneurs imagine their work with the social network VKontakte without the use of robotic assistants. This is especially true for commercial projects and communities, where working with the audience is the most important factor influencing the overall success of the business. One of these assistants are automatic message sending services. Today I will tell you exactly how to make a newsletter in VK groups.

What are the goals of the newsletter?

To summarize, the following tasks are mainly solved using mailing tools:

Direct advertising.

For example, you attracted N number of subscribers to your group. Not every one of them has familiarized themselves with your product and company in detail. Mailing a PM is a great way to introduce your audience to your product, talk about its advantages, features, etc.

Additional motivation.

The offer to get a discount or buy a product at a profit has always motivated people. As an option, you can offer a free trial test in order to “drag” a person into the sales funnel. Although, by joining your community, a person has already entered the funnel.

For example, an SEO company offers its subscribers a free website audit. Then he points out the shortcomings of the web resource and offers to optimize it, but not for free.

Informing your audience.

It can be either commercial (informing about promotions, sales, competitions) or non-commercial (distributing useful information).

For example, an online store informs its subscribers about the approach of Black Friday, or the financial community sends out information about a sharp increase or decrease in exchange rates.

Increased interest.

To prevent the public from losing interest in your group or public, you can periodically warm it up with various messages, the nature of which will depend on the theme and style of your community. The main thing here is not to overdo it and not to spam users to such an extent that instead of increasing interest, your messages will only cause negativity.

For example, a news group sends the most relevant and interesting news to subscribers. Or a community about stickers for VK periodically sends out various collections of stickers to its subscribers, hinting that a person will find even more collections in the group.

How to send a newsletter to a VK group?

As you know, the administration of the VK site does not like spam and fights it with all possible means. This is why using third-party spam software sometimes leads to a ban. And sometimes, even without programs, particularly “active” users can get their account frozen.

The VKontakte developers even invented their own mailing tool, which differs from the ones we are used to in that it sends messages only to those people who have subscribed to it.

As a result, the management of the public can carry out the mailing in two ways:

legally (using VK widgets);

illegally (using third-party services).

How to send a VK newsletter in a group using a widget?

The legal way is that you need to create a “Subscribe” button and wait for people to voluntarily subscribe to your newsletter. You can further tell members about the new widget through wall posts.

To connect the widget, follow these steps:

Go to Community Management.
Select the Applications section on the right.
Find the Messaging widget. It is not the only one, but it is the most popular at the time of writing. You can choose any other similar widget.
Click the "Add" button.
Give the name of the button and application, indicate visibility and snippet.
Click the "Save" button.
Next, click “Go to settings in the application.” Next, select “Application Settings”.
Here you need to create a new list of mailing subscribers. Click the "Create" button.
If you already have previously created lists and want to create a new one, then go to the “Maillists” tab and click the “Create List” button.
In the window that appears, specify the name and description of the list.
Check the box “Collect subscribers to this list” and allow access.
Save.

Ready. Now we just have to wait until a sufficient number of community members subscribe to the newsletter. If there are several lists, then each user will be able to choose what to subscribe to.

After these steps, all specified users will receive a message on behalf of the community.

Pros of the widget:

You will not have problems with the administration (unless the content of the messages violates the laws and policies of the site itself);
It is possible to send messages not immediately, but at a specified time;
Absolutely free method.

You can only send messages to those users who have subscribed to the newsletter.

How to send a newsletter using services?

In my personal opinion, using third party services is much easier. There is no need to install anything into the group here. And the programs will have more functionality (although the ability of widgets to send messages at a specified time is a very big plus for some niches).

Download and install the program on your PC.
Launch and log in (using your VK page). To avoid banning the main page, use “left” accounts.
Select a distribution tool.
Add a database of user IDs to whom you need to send the newsletter.

Important! Programs of this kind are not able to send messages to people from specific communities. Therefore, we need to first parse the group's audience. And then, send the message to the received list of users.

Some items and elements in one program or another may differ. But the algorithm of actions itself is similar everywhere.

Pros of third-party software:

You choose the audience for your newsletter (no need to wait for people to subscribe);
There is no need to install anything in your public;
You can send anonymous messages using “left” accounts.

There is a possibility of getting banned, since this is not a legal method of sending;
You cannot send messages on behalf of the community;
Most services are paid.

Services

I wrote in more detail about what services are available and how to use them in this article. I recommend checking it out. – a bot for VK that can send messages, communicate with the audience (autoresponder), invite people to groups, etc. The advantage of the service is that when using one account you get full functionality for free.

– another bot that can automatically send messages to a specified user base. The service has many additional functions that perfectly complement the sending of personal messages. Cost – from 21 rub./month. when using one account.

Bottom line

Today I told you about how to send messages in a VK group. Now you know how to send mass messages to community members, what problems can be solved, and what services and methods exist. Use the newsletter to make your work with your group audience as effective as possible. I hope the article was useful to you.

Skipping the “lyrical digressions,” we will indicate the fact that the social network VKontakte has acquired the status of, if not the main, then one of the preferred methods of virtual communication, without which the vast majority of users of the World Wide Web cannot do. By creating a VKontakte page, a person not only gets the opportunity to talk with loved ones and make new acquaintances. It also becomes possible to increase your earnings by promoting your business. People are given descriptions of various types of services, company products, and events.
Naturally, advertisers and businessmen do not perform all these actions without the help of special software. Next, we’ll look at how to make a mass mailing on VKontakte and what software is required for this.

For easier communication and network operation, there are various types of scripts and programs that make virtual communication better and easier. The most popular among such utilities is

VKBot. What are its advantages:

Availability of an assembly with a set of additional tools that must be purchased, as well as a basic version of the program, which is free.
Absolute safety for your PC, that is, the absence of malicious lines in the program code.
Ease of handling.

VKBot is the same package of tools for making mass mailings on the VKontakte social network.

How to distribute text messages, videos and other items with VKBot

A very easy operation. You need to launch VkBot, log in by entering your username and password, and click the “Newsletter” button. Next you will see a window in which you enter whatever you want: one or more words, for example:

“Good afternoon” or “Hello.” Next, click on the word “Let’s go” and a menu will pop up to select further operations. Decide which action you want to take from the actions listed in the menu. If you want to send a message with a picture and a sound track to your friends on the wall, then select the “Send message to walls” action. A small window will appear with a field for entering a message, for example: “Hello. Here's a photo of me as a little boy. And you send me yours,” and add your photo to the message using the “Attach” button. You can also attach audio and video recordings.

If you need to tell about something in a private message, then click “Send LSV to friends.” A field similar to the previous one will appear, where you enter the desired text. If you want to “like” all the news on your friends’ walls, click “Mark news as “Like””.

We work with VKBombSender

Judging by the name, we will throw bombs at users. Now in more detail and without “lyrics”. VKBombSender, like VKBot, is a program for sending messages to VKontakte. The “Messages” button is a field where you enter a list of messages for distribution. In this case, each subsequent message must be entered on a new line. This field is the main field in the utility control panel. The list of options will allow you to adjust absolutely everything you want. To manage settings, click the “Settings” button.

VkBombSender – Settings tab

There are two authentication methods: http and https. They differ in that using the https method, profile authorization is carried out using a closed protocol. However, there is a point that is worth paying attention to. Not every proxy server works with https.

The “Loop Accounts” function ensures further distribution when the cycle of user-defined accounts ends, until the criteria are exhausted.

Working with macros

Another feature of the utility is working with macros like . The bottom line is this: VKontakte blocks an account for sending messages of the same form. Therefore, it is possible in the message file to enter each subsequent remark on a new line, or to create one macro that replaces lexical units, for example the remark: Hello, How are you? You can split this message into more phrases with a macro, macro [hello, | hi, | hello, ] [how are you? | how are you?] will create 6 phrases in the message, the phrases will look like this:

Hi, how are you?
hi, how are you?
hello, how are you?
Hey there! How are you?
hi, how are you?
Hello, how are you?

We've sorted out the utility macros. In addition to them, there is a file links.txt. With it, you can send a message like: Hello, take a look at the link. The recipient of the message will see on their screen: Hello, look at the link [the link is selected randomly from the links.txt file]. Also, before transmitting the link, it is scanned for the presence of a dangerous window, for example, the transition to the site is blocked; VKontakte takes care of your safety. If such things are detected during scanning, the link will not be published and the program will select another link from the links.txt file. In general, everything is quite simple. Purchasing the utility will cost you $30, pay once and that’s it. There is no need to purchase any additional tool packs. After installing new filters and algorithms directly on VKontakte itself, you are provided with all the latest versions of the program without having to pay for them.

Video: How to make a mass mailing on VKontakte