Search results update. What is a Yandex update and when does it happen? Other types of Yandex updates and more

New information does not appear in search engines immediately after it is posted on the Internet. Before users begin to find your site through search, information is collected by search robots and stored for some time in the search engine database. The transfer of information from the database to the main search occurs periodically and simultaneously for many sites and is called an update.

Update(abbr. AP, from the English update - update, actualization) - the appearance of new information (sites, pages, texts, etc.) in search engine results. Updating information is usually accompanied by a recalculation of the ranking formula taking into account changes on sites, the emergence of new pages and resources, as well as a change in the link mass. It is after updates that changes in positions are monitored and results are tracked, so knowledge of the types of updates and their frequency is necessary. Each search engine updates its results at different times and according to its own algorithms. Let's look at what types of updates exist for the most popular search engines - Yandex and Google.

Yandex updates

Text update– occur 1-2 times a week. During a text update, new text documents indexed several days ago appear in Yandex search results. During a text update, changes in positions occur due to the addition of new documents, as well as technical changes (closing duplicates, optimizing pages, assigning a region, etc.).

Correct Yandex updates– a service that specializes in Yandex updates. It has gained particular popularity among optimizers and people who independently promote their sites. The analyzer shows not only the percentage of changes in positions, but also separate information on text and link updates, as well as the last date of indexation of the taken into account texts and links.

The analyzer's operating algorithm is based on an hourly measurement of the number of documents in the Yandex index. As soon as a large number of new sites and pages appear in the index, a text update is recorded.

In addition, the site has a TIC update analyzer, which monitors changes in the citation index on many sites and based on this makes a conclusion about the update:

You can get acquainted with the correct Yandex updates

Any SEO professional will tell you that they are never bored. Even if today the site has reached heights in the search results, tomorrow it can easily fall out of there. And it’s all because of the ill-fated Yandex updates!

Search engine updates

According to many experts in the field of SEO, website promotion in search engines is like an eternal, never-ending “fun start”. Even on holidays, when all people are on vacation, these “inhuman” search engines constantly update their ranking results.

That’s why tired SEO specialists and Internet resource owners have to stay awake and “pray” to the great search engine so that it doesn’t throw their sites off the top of the search results. All this happens thanks to Yandex updates:

An update in SEO is usually understood as updating search engine databases by including new elements ( new or updated web pages). This leads not only to the addition, but also to the “resorting” of resources in search results. That is, the search engine cache is updated. This is what changes the results of site indexing.

That is, if today your site was in the top ten of search results, then after a search engine update it may fall out of there.

Search robots are constantly “combing” the Internet in search of new and updated sites or pages. They record all new elements and changes in old ones in their cache. Then, at a certain moment, the search engine database is updated and, as a result, the next ranking occurs.

Items that are updated:

New links;
New content (text);
Changes to already indexed pages.

Features of the update in Yandex

Google updates happen frequently, and therefore are not something unexpected. The situation with updating the Yandex database is much more complicated. When updating this search engine, several parameters are taken into account at once.

That's why " search engine update"can be divided into several phases:

Updating data on the text content of web pages - this stage is called text update;
Update data on link content - all new links and updates to old ones located on the pages of indexed sites are taken into account.

Most often, both update phases ( text and link update) occur simultaneously. But this does not mean that an article posted last night will be included in search results today. It's a little more complicated. If you believe the statistics, the period between two Yandex updates ranges from 3 to 10 days.

But such restrictions are not imposed on all types of Internet resources. Yandex databases regarding news resources and blogs are updated daily. And also all those sites that often post new materials and comment on them. The rest of the resources can only wait for the next global update.

Other types of Yandex updates

SERP update – updating search engine results. That is, the positions of sites change. It is the final stage of the ranking process. The search update occurs after the search robot has collected all the data about new and changed links, text content of resources, and entered it into the search engine database. Based on this information, a list of search results is generated, which is issued in response to a user request. The list is not updated very often ( on average once a month). But it is impossible to predict its exact date.

The term “storm” is used to indicate the degree of changes that have occurred in search results. It shows the degree of change in search results as a percentage relative to the previous list. A search update of 25-40% is considered strong.

If the storm indicators exceed 40%, then we can talk about changing the algorithm for generating the list of search results (ranking).

The update to the thematic citation index (TIC) is the most long-awaited for those who make money by selling links. There is a “re-evaluation” of thematic links that lead to your resource. Behind the scenes, the TIC update is divided into two stages: push-button and toolbar.

By push-button we mean changing the TIC indicators on the Yandex citation index button. It is the most accurate and occurs first:

TIC toolbar update is a change in the parameter readings in the Yandex browser toolbar. It comes later than the push-button update.

In Google, the equivalent of TIC is PageRank ( PR). But unlike the TIC, PR updates occur much less frequently. Therefore, it does not show the popularity of a resource (web page) at a real point in time not entirely accurately.

When will Yandex make the next update?

After the first update, Yandex remembers the new content. If after the second there are no serious changes in it, then the text ends up in the search results. The speed of text updates is also affected by the volume of new material and the complexity of the structure of a particular site.

The larger the volume of new materials and the more complex the structure of building a specific resource, the longer the re-indexing process will take.

The situation is a little simpler with predicting the next update of the TIC. It is assumed that the value of the total TIC of all resources in Yandex is an exact value and remains almost unchanged. Therefore, when updating the TIC, only its redistribution occurs. It happens 1-2 times every 30-60 days.

As you can see, no one can say exactly when Yandex will make the next update. But presumably this can be predicted by analyzing the dates of previous updates. To do this, you can use specialized services:

seobudget.ru – the website presents in table form the exact dates of Yandex updates for previous periods. And below are the dates of expected updates for the two most popular search engines at once:

tools.promosite.ru is another service. It features a large amount of analytical data on updates, presented in the form of graphs. In addition, this resource boasts the most accurate system for informing about Yandex updates. The check occurs every 3 minutes!

Using these update analyzers, you can approximately predict the next time Yasha will storm. And at least somehow prepare for this, even if only morally.

Hello dear readers! Today I decided to take a break from the WordPress topic and talk about Yandex updates. Why Yandex? Yes, because, unlike Google, it does not make updates so often. It should also be said that Yasha is today the leading search engine on the Runet, so special attention is paid to him. Below I have provided a list of all updates (updates):

Search results update;
T&C update;
Yandex Catalog update;
Favicons update;
Updating the image database;
Search algorithm update;
Behavioral factor update.

I think I’ve indicated all the updates, but now let’s look at each of them in more detail.

I think the most attention is focused on updating the search results. Yandex makes these updates at different intervals. Now this period is approximately 9 days. Previously it was more often almost every two days.

Once upon a time I didn’t pay much attention to this update, but now for 4 months in a row, I’ve been watching it and hoping that some kind of HF request will “shoot” for me. Plus, as you remember, I conducted an experiment to increase site traffic, which did not succeed. You can track this update by following this link: https://seobudget.ru/updates/

As you can see here you can monitor 4 types of updates simultaneously. At the moment, many people have begun to confuse the usual Yandex random with search results. In detail, there are such concepts as text and link updates. What is it?

A text update is the appearance in the search results of site documents with a later date that were indexed after the last crawl by the robot.

Link update - changing the number of external links that point to your site.

Usually a link up follows a text up, but not vice versa. Lately, Yasha has started making link updates less and less often, but text updates always happen differently (you have to wait 1-2 weeks). It is better to track the appearance of these APs through http://tools.promosite.ru/

T&C update

The second most important update (at least it was for me) is the T&C update. Previously, when I was just starting to be interested in making money on the site, this app was in the first place for me, I dreamed that my site would earn the top ten. After they gave me TiC 10, I practically stopped being interested in this update. Although for many webmasters it is very significant since the profit from the sale of links directly depends on the T&C. I gave up Sape 1-1.5 years ago. It brought in income, but not as much as I wanted, and I don’t have enough pages on my website to trade in it.

Yandex Catalog update

This update occurs more often than all others, on average every 2 days. I don’t follow this Yandex update at all, because my site has not yet been included in this directory. Yes, in principle, I think even those who have sites in the Yandex Catalog do not particularly monitor it as much as the traffic from this directory is very small and that is, not everyone who is in the directory.

Favicons update

In principle, it doesn’t affect anything, I followed it when I first created my site. For those who don’t know, a “favicon” is a mini-logo of a site that is displayed in searches and is also visible in browsers at the top.

And I watched this up because I didn’t have any favicon in Yandex search.

Updating the image database

I think this type of change is followed only by those webmasters whose main traffic comes from image searches. For example, you may have a website dedicated to paintings from a certain era, and it will be presented in the form of a gallery of pictures. Here I think you will follow this app.

This update is followed by many, especially young sites and those that have moved to a new domain. And the essence of this app is that it involves gluing together the site’s mirrors. A simple example of a mirror: website And www.site. That is, an address with and without www. It is very important to indicate the same address both in the webmaster panel and in the file .htaccess via redirect and in the file robots.txt and wait for the mirrorer's update. After the update, the following message will appear in the Yandex Webmaster panel:

Search algorithm update

Perhaps for some it is a very unpleasant update, for others it is excellent. The thing is that search engines are improving and it happens that they change their algorithms. So Yandex, without exception, sometimes makes itself felt. Now this update is called Minusinsk. Yandex lowers the position of the site that had purchased links. Today, too, another update of the search algorithm took place, how this affected the site’s results is too early to tell, you never know what else could happen during this week.

Behavioral factor update

The last type of update that we will consider is an update of the behavioral factor. In fact, this update was a very long time ago - November 26, 2014, so it’s too early to talk about it. Although behavioral factors greatly influence the site’s position. I'm really looking forward to this update, as behavioral indicators on my site have improved.

Hello friends! This is the last article in a series of my experimental articles (test article for Baden 6). Literally in 2 months I will sum up the results and write about my observations! I'm sure it will be interesting

Today we’ll talk about one of the key concepts of SEO promotion and internet promotion in general. This magical phenomenon in a split second lifts some sites to the skies and also quickly brings them down to the distant pages of search results. Its name is Yandex Updates.

The word has English roots and implies updating the search engine. What exactly changes with each update? In fact, there are several types of updates, and you will read about each of them in detail below.

Now let's give a simple example. You upload a new article to your website or create a completely new correct resource and it already has a couple of texts. After some time they appear online. This means that the Yandex Up has already touched your site.

In fact, we are talking about the appearance of new pages or entire sites in the search engine. But in fact, everything is much more interesting than it seems. Therefore, I advise you to continue reading if you want to get to the heart of the work of the No. 1 search engine in the entire post-Soviet space.

You can learn more about Google and Yandex search algorithms, their development and features. For proper website promotion, it is also useful to know about ways to help improve the search visibility of a resource through optimization.

How is the Yandex search engine updated?

At its core, search engine optimization is characterized as a never-ending process based on regular periodic updates. Even at night or during weekends, search robots and algorithms work tirelessly on all sorts of updates, adjustments, bans, permissions and relocations.

Therefore, many webmasters and promotion specialists often do not get enough sleep at night to constantly monitor the level of traffic on the site. If a resource crashes from the first search page, problems with customers immediately begin because the project suffers losses. With profit, the situation is repeated exactly the opposite. And again, fateful ups are to blame.

What is an update from an SEO point of view?

This phrase should be understood as the appearance of new sites or web pages in the databases of a particular search engine. As a result, not only new data is added to the system, but the order of arrangement of Internet resources on the search results pages also changes. This is how the search engine updates its cache. This process can also be called changing the indexing results.

In practice it looks like this. Today your site ranks first for the query “rose-colored glasses Moscow price”, tomorrow it moves to ninth, and a week later to 37th place. Moreover, such a movement is possible in both directions and can be explained only on the basis of subjective hypotheses. With the exception of gross errors, which are immediately visible and obvious. But most often in SEO, everything is far from so simple. Often, some pages that are optimized according to all the rules are in lower positions than similar, less well-organized sections of competitors.

The main task of search robots is to constantly monitor any, even minor, changes in the network. They pay special attention to the emergence of new pages or entire sites. Every change, be it edits in the old version of the page or the appearance of a new element, is recorded by the search engine in its own cache. This continues until the next update, after which a kind of castling occurs. Some pages leave the cache forever, others appear in it and take their place on the search engine results pages.

Which elements need to be updated first:

New link addresses.
All new text parts of pages.
Changes to previously created pages.

In most cases, links and text are updated in Yandex at the same time. But it is not a fact that an address added to Webmaster at 22.00 Moscow time will appear in search results 10-12 hours later. No one knows or can predict the exact time when this will happen. After the first update, a new one is not always available, and if you believe the rules, the next update will occur no earlier than in 3-10 days. You need to focus on this time when analyzing the effectiveness of SEO promotion for each individual page.

The update is more loyal to some types of sites. Blogs and news resources have the luckiest of all. Resources that often publish new materials with a large number of views, likes and comments are also a priority. Everyone else is patiently, with the humility of African tribes waiting for rain, while away the time until the next update.

Main types of Yandex Update - what, why and how

Search results update

Let's imagine that you want to buy a hookah. Go to the search engine and enter the desired query. Follow the link to the site that interests you and immediately find the information you need. But you don’t have the opportunity to order a hookah today. You calmly close the page and go about your business. Do not save anything to bookmarks.

A week passes and you search, but do not find a familiar site on the first page of Yandex, which a week ago was the leader in its segment. This means that during the update, search robots decided to reformat the ten most relevant resources to the request.

It’s good if your hookah only made it to the second or third page. Otherwise, you will have to waste time and delve into history.

Why is this happening? There may be several reasons:

A new algorithm for calculating bad and good texts has been launched.
More relevant and high-quality materials from competitors appeared.
When developing the page, you made mistakes that became noticeable to robots only over time.
Technical failure and dozens of other similar reasons.

Text content update

Takes into account all changes that affect the text part of blogs, news portals, online stores, forums, bulletin boards, social networks and other important resources. Important! Indexed articles are also periodically scanned by robots to quickly record possible changes. New text material is given a special consideration - it is also closely monitored, checked for uniqueness, overspam, nausea and other indicators in order to assign an appropriate place in the search results.

Link mass update

By the way, all of the listed types of updates intersect with each other at different points. It happens like this. Imagine that, in parallel with the ordered articles, you purchased several promising links for the site.

During the update process, Yandex robots index the link mass and text content. This is how the system determines what position in the search results to place each specific page. Usually all this happens at the same time, but exceptions to the rules also happen.

Types of Yandex Updates that not everyone knows about

TIC update

A very useful Yandex parameter that shows the level of authority and expertise of a site in its niche. Webmasters often use sites with high TICs to further monetize the resource by selling links. But over time, this practice becomes a thing of the past and gives way to classic content marketing with.

Yandex Catalog Update

New sites get into it, and old, inactive or completely lost trust leave their homes. This type of update is important for everyone who strives to make their resource part of a prestigious catalog or is afraid of losing their place in this list.

Updating images in the search database

A separate robot is responsible for this. Images are indexed gradually, although the nature of the update has the same clear boundaries as in the case of updating text content. This type of update will be of interest to everyone who aims to publish high-quality photographs and pictures and receive a significant part of the traffic from them. Observing the update of pictures will help to identify the most successful manipulations with the image from the point of view of attracting visitors.

Favicons update. These are small icons tied to a specific site. They appear to the left of the main page title. If you work with information in one or several segments for a long time, then it is very easy to find the necessary information using the favicons of high-quality sites that have long been tested for the quality of content. \

There is no need to suspect anything if your new and more beautiful graphic icon does not appear in searches for a long time. The thing is that favicon updates are among the rarest in the system.

Mirrorer update

A separate robot checks the mirror gluing work. Here is a simple example of mirror addresses: www.site and . Gluing with the definition of the main mirror is a prerequisite for the normal operation of the site. This can be done in two ways: through the webmaster panel, 301 redirect or using the robots.txt file.

Often a situation arises when a site ends up on a different domain. The reasons can be very different - from a banal hit by a filter to a fundamental decision to change the domain name. To ensure that everything goes smoothly and without noise, the address of the new main mirror is written in the robots.txt file of the new and old domino. In parallel, the same manipulations are performed on the webmaster panel.

Unfortunately, gluing does not happen immediately, but only after the next update with the participation of a specially trained robot.

What does the update process look like from the inside?

Every adequate site participates in the search and is clearly visible to the visitor. But in order for people to know about the existence of a resource, the system must record this fact. The spider robot is engaged in such similar tasks. It regularly scans the Internet and places the sites it finds in its database. But new resources are not added immediately.

First comes the information collection stage. This is similar to how a copywriter collects interesting facts to later present them in his article. When an asset has the required amount of information, it moves to the database. But this is no ordinary movement. In parallel with this, the database itself is undergoing changes, taking into account the new data that has now become part of it.

This is called the ranking process. It is based on a complex algorithm that analyzes a wide range of different factors. Therefore, the participation of a new site in the updated version of the search requires a thorough restructuring of old and new Internet resources.

Do you know when the last update is?

The average article for a site ends up in the Yandex cache after two updates. This usually takes from one to two weeks. After the first text update, the content is taken into account. If no major changes are recorded during the second update, the text takes its place in the search results. Speed also depends on the volume of new text and the structural features of each individual site.

If a “thick” site that occupies a leading position in a niche updates a longread with a bunch of photos, tables and diagrams, the process of re-indexing such material will take longer.

It is much easier to predict how the citation index in a topic is updated. The overall TIC value in the value search engine is stable and accurate. It almost never changes, with rare exceptions. Therefore, the update itself implies a process of redistribution. It happens, usually once or twice in one or two months.

But even for this type of update, as for all others, no one can give exact dates. You can only make assumptions based on events in retrospect. There are even special resources for this on RuNet:

tools.promosite.ru is an update indicator that provides a wide range of analytical information after updates. All changes are clearly shown in the form of graphs. It is considered the most accurate resource that reports about the next update. Mandatory checks take place every three minutes.

seobudget.ru is an update indicator that offers a report in the form of a table, which shows the dates of updates in the search engine for past periods. Below they publish the dates of expected updates in the context of two popular search engines.

Using these services, you can fairly accurately predict when new texts, links, pictures and other information will next appear in the database.

Features of Google updates

The largest search engine in the world has only two types of updates - search results and PageRank. Let's talk about each of them in more detail.

Search update

Google search results are not like Yandex. There is no update process as such. Everything happens almost online. As soon as new changes appear, the system immediately adapts to them. There are no numerous types of updates, transfers to the database and back. All algorithms are simplified to the limit.

PageRank

Google's analogue of the TIC indicator in Yandex. In simple words, it determines the authority of the page. Depends on the weight and number of links that lead to a specific section of the site. Data is updated approximately every three to four months. Toolbar PR is no longer updated!

When was the last Google update?

New data appears in the system daily. Therefore, those who promote on Google do not “live” from update to update, but monitor changes as necessary. As a rule, texts and links are added to the search at the same time.

PageRank parameters are also constantly recalculated. The system monitors the quality and quantity of links that lead to a particular document. But a global update of the entire rating is carried out once every 3-4 months.

How to quickly find out about the latest accurate Yandex Updates?

The main data update procedures start approximately after 12 am Moscow time. A special informer from promosite promptly provides the necessary information. But even after installing the widget, you should not immediately waste time checking the changes. The Yandex search database is huge and takes at least several hours to update. Therefore, any update checks in the dark are a waste of time. It is more convenient to track changes in the morning, when all changes have already been recorded and sorted.

There are a number of other services on the RuNet that also monitor updates of the domestic search engine. In fact, the information you need is easy to find on any website that has other search engine optimization analysis tools. The RDS bar, well known among webmasters, also reports on recent changes. Therefore, problems with timely receipt of information, as a rule, do not arise.

After each update of the citation index or search results, the activity of sites, forums and groups on social networks where optimizers with different skill levels communicate is activated. They exchange experiences, talk about their successes and failures. It is there that new theories and hypotheses are born about how to increase the TCI of a particular site and what methods help in this. Of course, the main secrets remain behind the scenes, but there is still a lot of useful information.

There is a nice bonus from Yandex itself. A message about a new update may come to you by email from the search engine itself. In the depths of the Webmaster service menu there is a section where you can select news and other information that you want to receive by email or directly in the service interface.

But if you get information directly from a search engine, then you will be among the last to know the news. The next update begins to be discussed immediately after the procedure is launched. And the message comes when work on all the changes has already been completed. The advantage of a message from Yandex is that at the time of receiving it, you can safely double-check the change in positions.

Why do you need to analyze the correct Yandex updates?

Imagine that you are promoting your own or a client’s resource. Monitoring updates will help you quickly determine the results of optimization, make the necessary changes, and minimize the impact of mistakes.

Specific example. You have written texts of a certain structure according to a clear, pre-thought-out new template. But after the update, the pages did not even enter the TOP 100. At the same time, articles written according to the structure that was used previously significantly improved their positions. This means that you need to bring the texts into the most preferred form for Yandex and wait for the next update. The main question is how to achieve this? Each SEO specialist has his own signature recipes.

Working with links works in a similar way. If one strategy fails and traffic volumes drop, you urgently need to change your tactics for interacting with links.

To analyze the results of an update, webmasters use all available RuNet tools. Google Analytics and Yandex Webmaster are just the main ones. When analyzing data, try to remember that there are very few 100% reliable facts and figures in SEO. Everything is learned by comparison through personal experience. And dramatic changes happen every day.

All the features described above relate only to text and link updates. Analyzing authority metrics is much more complex, and we will look at these points in future articles.

One thing can be said for sure: without analyzing the Yandex Update, it is very difficult to find out the characteristics of the audience that comes to the site. And information about it is necessary to increase traffic volumes, as well as daily increase the number of visitors to the resource.

Snack video:

The term “update” comes from the English word “update”, which means “update”. When this word is applied to a search engine, it means updating the content of the results.

In this article we will talk about the types of Yandex updates. You will learn what updates occur periodically in this search engine and will be able to better understand how Yandex indexes the site. In addition, we will tell you how often this happens, which will allow us to predict changes in search results.

This is the most frequent update of Yandex, which is performed on average once a week. It updates the text content of search results.

Thus, if any changes were made to the text of the page, for example, meta tags were added to the snippet, then it is the text update of the search engine that will enter these innovations into the Yandex database. Also, after a text update, you can wait for the appearance of new pages in search results that were published recently.

Beginners are often disappointed when making changes to the text of pages and not seeing these innovations in search results. However, as has already become clear, you just need to wait for the text update.

Link update

Link updates occur less frequently than text updates. On average, practice shows that this happens 1-2 times a month.

With this recalculation, Yandex updates the anchor lists. Thus, if an external link was placed on the site, then you can see it in the webmaster’s account only after the link update. Of course, the link update may also change.

Practice also shows that updates for external and internal links can occur at different times. But their frequency is approximately the same.

Behavioral factors update

The types of Yandex updates continue to be those that recalculate . In total, the search engine has two PF updates – micro and macro:

Micro – Occurs frequently and recalculates small statistics.
Macro - occurs approximately once every six months, and recalculates all static data that relates to behavioral factors. After this recalculation, the ranking may change significantly.

Recalculation of behavioral factors will allow you to understand how much it was improved if it was optimized. It is the macro update that will give the maximum understanding of this.

Statistical data update

First of all, this is a change in the TIC, which everyone is waiting for (or rather, waiting for). Yandex has not changed the TIC for a long time, and, probably, this indicator will soon be removed from the search engine and will no longer be taken into account.

In addition to the TIC, other data is updated with this recalculation, such as HostRank, BrowseRank and TIC. To recalculate all this data, Yandex requires significant resources and time, since it takes into account a large number of statistics. Therefore, statistical updates occur rarely - on average, once every six months.

Classification update

Yandex classifies sites according to various parameters. And this data is updated during the classification update.

So, the search engine takes into account the following classification parameters:

Geography.
Language affiliation.
Topics – news, information, commercial, adult, etc.
And much more.

Updates occur on average once every 1-2 months.

Thus, if the site’s region has changed (or another indicator that is classified by Yandex), then it will take 1-2 months to wait for changes in the search.

Filter updates

They are waiting for millions of webmasters who, with their sites, fell under certain filters. The frequency is different for each filter and can vary significantly, up to six months.

Thus, if Yandex imposed automatic sanctions for something, then updating the filters will remove them (if, of course, the reasons for imposing the filter are eliminated). However, sometimes you don’t have to wait for this, and it makes sense to write to Yandex Webmaster support with a request to manually remove the sanctions. In some situations this helps.

Other updates

Yandex is a huge machine, and its updates are not limited to those described above. However, they are the most important for traffic and long-awaited by webmasters.

There are other updates that are one way or another expected:

Search by images.
Icon (favicon).
Unsticking and gluing mirrors.
Indexing video content.
Indexing comments to articles.
Validity of page code.
Mobile services.
Yandex Direct, if advertising is used.
And many others.

So, now you know what types of Yandex updates there are. It should be noted that all changes on the site are taken into account by the search engine, but this takes some time.